Columbus Crew to be rebranded entirely?

Discussion in 'Columbus Crew' started by hudson hooligan, Sep 30, 2019.

  1. Kryptonite

    Kryptonite Fancy Title Here

    Apr 10, 1999
    Columbus
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    #601 Kryptonite, Oct 3, 2020
    Last edited: Oct 4, 2020
    Random thought:

    www.columbuscrewsc.com is a ridiculously long URL. As a result, I prefer www.thecrew.com. Depending what happens with any rebrand, the original URL could feel more and more dated as time progresses.

    www.ccsc.com goes to some sort of 404 error. I'm thinking one of two things:
    1) Whoever owns it won't give it up.

    2) This hasn't crossed anyone's mind. IMO, not cool. Shorter URLs are usually better. Columbus Crew SC dot com is a friggin mouthful.

    (I'm talking about as a redirect, BTW. The official URL can remain unchanged for all I care.)
     
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  2. LaMacchia

    LaMacchia Member+

    Jul 12, 2008
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    I don't remember the last time I typed out Columbus Crew SC dot com. I type c-o-l and it autofills.

    For those that don't visit as often as we do, I would like to see stats regarding direct access vs search engine access.
     
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  3. kgilbert78

    kgilbert78 Member+

    Borussia Mönchengladbach
    United States
    Dec 28, 2006
    Cowlumbus, OH
    Club:
    Borussia Mönchengladbach
    Nat'l Team:
    United States
    I just hit MLS.... which autofills to the site, see if there's any interesting news, and then click on the Crew icon.
     
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  4. crewfan_in_columbus

    Feb 25, 2001
    Columbus is home
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    I still use thecrew dot com. It redirects of course, but I refuse to give it up if I don't have to.
     
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  5. LaMacchia

    LaMacchia Member+

    Jul 12, 2008
    Club:
    Columbus Crew
    Nat'l Team:
    United States
  6. TKyle

    TKyle Moderator
    Staff Member

    Columbus Crew
    United States
    Dec 28, 2014
    Nordecke’s Porch
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Curse you, LaMacchia!!
     
  7. Crewmudgeon

    Crewmudgeon Member+

    Sep 3, 1999
    Crewdom
    Yes curse you for the bump.

    That said:

    FC United Columbus City Clash Burn Wiz Mutiny Impact Crew SC
     
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  8. TKyle

    TKyle Moderator
    Staff Member

    Columbus Crew
    United States
    Dec 28, 2014
    Nordecke’s Porch
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    You left out MetroStars.
     
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  9. MelbaToast

    MelbaToast Member+

    Jun 20, 2014
    Club:
    Chelsea FC
    Columbus Crew+ FC for inclusivity
     
  10. the_rickler

    the_rickler Member+

    Feb 9, 2013
    Club:
    Columbus Crew
    Easily forgettable other than giving Eddie Gaven the start to his career.
     
    Robbo Crewfan, Crewmudgeon and TKyle repped this.
  11. jairadballerina

    jairadballerina Member+

    Sep 15, 2004
    C-Town
    And Seedy Chivas
     
  12. kgilbert78

    kgilbert78 Member+

    Borussia Mönchengladbach
    United States
    Dec 28, 2006
    Cowlumbus, OH
    Club:
    Borussia Mönchengladbach
    Nat'l Team:
    United States
    Reminds me of my favorite headline from Year One: "Crew takes Wiz in Shoe".
     
  13. Kryptonite

    Kryptonite Fancy Title Here

    Apr 10, 1999
    Columbus
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Someone is very thankful for the chain of stores as an excuse for the soccer team to change their name.

    With that said, "What's a Sporting?" (Tifo reference.)
     
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  14. MLSinCleveland

    MLSinCleveland Member+

    Oct 12, 2006
    Cleveland, Ohio
    Club:
    Cleveland C. S.
    Nat'l Team:
    United States
    Amerigoats Vespucci!
     
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  15. Pauncho

    Pauncho Member+

    Mar 2, 1999
    Bexley, Ohio
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    I was at that game, and somehow the scoreboard operator got it up on the scoreboard for about 2 seconds before someone (presumably someone else) took it down.
     
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  16. KCbus

    KCbus Moderator
    Staff Member

    United States
    Nov 26, 2000
    Reynoldsburg, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Bastard.
     
  17. DrunkandDisorderly

    Mar 17, 2008
    Columbus
    Club:
    Columbus Crew
    10 year old DnD thought it was hilarious.
     
    CybrSlydr repped this.
  18. TyphonInc

    TyphonInc Member+

    Columbus Crew
    United States
    Jul 3, 2018
    Dublin, OH
    Nat'l Team:
    United States
    I too was at that game, and fell out of my seat laughing so hard.
     
  19. chr1st

    chr1st Member+

    Jan 19, 2011
    Dayton
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Saw this bit of Crew branding speculation on the Twitz from SW Ohio soccer legend D.J. Switzer:

     
  20. SLSHOT01

    SLSHOT01 Member+

    Columbus
    United States
    Oct 26, 2017
    Edison, Ohio
    The banner company was charging by the character so to save money on signage at the old stadium they left of the SC.....
     
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  21. Minnman

    Minnman Member+

    Feb 11, 2000
    Columbus, OH, USA
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Love the line "there's been talk." What's that supposed to mean? Do clubs generally roll out their re-brands via random banners in a stadium they're leaving in three months?
     
  22. hardhead

    hardhead Moderator
    Staff Member

    Aug 19, 2008
    NEO
    Club:
    Columbus Crew
    The rumor mill has been saying that this pattern is part of the new rebrand. There MANY team branding moves that are using this pattern beyond the random banners in the old stadium:
    • Pattern on new white kit
    • Seat pattern in new stadium
    • New Ohio-shaped logo bugs showing up on official pictures (see bottom right of tweet linked below for an example)
    • New pattern is found in all Crew branding. Check out the "banner" image at the top of the Crew's twitter feed. If you scroll through the feed you see this pattern showing up in more and more of the images they share, like the flourishes around "power rankings" on their website
    Here is the pattern in the Ohio logo bug in the bottom right:

     
  23. hardhead

    hardhead Moderator
    Staff Member

    Aug 19, 2008
    NEO
    Club:
    Columbus Crew
    I'd also add that on Twitter the hashtag Crew96 used to automatically insert a Crew logo emoji next to it. It has recently been replaced with a yellow outline of Ohio with a Black star on Columbus:

    [​IMG]
     
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  24. Minnman

    Minnman Member+

    Feb 11, 2000
    Columbus, OH, USA
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Guess it comes down to what you define as "rebrand." As a fan, I define it as changing something at the core. Integrating a pattern into visual branding that's a lot like what we've previously had isn't a rebrand. It's keeping fresh an existing visual brand.
     
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  25. LaMacchia

    LaMacchia Member+

    Jul 12, 2008
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    That Kansas City Wizards, New York/New Jersey Metrostars, and The Columbus Crew have all gone through franchise rebrands.

    This is a design element release/update. I'm with @Minnman: There's a big difference between the two.
     

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