Rumor: Columbus Crew SC to be rebranded entirely?

Discussion in 'Columbus Crew SC' started by hudson hooligan, Sep 30, 2019.

  1. hudson hooligan

    hudson hooligan Member+

    Columbus Crew
    United States
    Aug 6, 2008
    Columbus, OH
    Club:
    Chelsea FC
    Nat'l Team:
    United States
    I literally just heard this rumor.

    Not gonna say who I heard it from or where they heard it from.

    I'll only say that my source says a friend of his works for a design firm that is redesigning a new Crew logo/crest, we're "mostly" dropping yellow and going with all black jerseys, and changing "SC" to "FC."

    There are a lot of levels of hearsay involved in what I just heard, but I figured I'd drop this here and see what, if anything, anyone has heard about a possible rebrand. Maybe they're just toying with the idea, exploring possible redesigns to mark the new post-Precourt era. Or maybe this is all bogus.
     
    GoCrew1996 repped this.
  2. Dr.Fever

    Dr.Fever Member

    Columbus Crew
    United States
    Oct 19, 2018
  3. TKyle

    TKyle Member+

    Columbus Crew
    United States
    Dec 28, 2014
    Buckeye Nation
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Hmmm...
    Guess we’ll have to see what comes out as time goes on.
    I think it would be a massive mistake (see what I did there?) to drop the yellow (or gold).
    Redesigning the logo—I think most of us thought that might happen. Not uncommon in US sports—or club football elsewhere.
    However, doing so at this point might not be smart. It was only 5 seasons ago that we rebranded. For the general public/Joe Six-pack, “all the changing around” I think would weaken a brand that’s already taken a big hit with the possible relocation.
    SC vs FC—well, we started as SC; why bother changing such a minor detail? Plus, that puts us in with the Euro wannabes.
    As for black kits, we are due for a change in our “second”/“away” kits for next season.
    Could the “rebranding” have more to do with designs for the seats in the new stadium?
     
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  4. 110toyourleft

    110toyourleft Member+

    Jan 27, 2007
    Columbus
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    I feel like this is the exactly sort of Dr Pete would prevent.

    A lot of folks associate the current logo, which I think is something the pst regime did really well, with PSV and therefore should be removed. But not me, for one. Now the FO knows that design firm has a leak.
     
    crew2112, hudson hooligan and CybrSlydr repped this.
  5. Hamburgler03

    Hamburgler03 BigSoccer Supporter

    Aug 31, 2000
    Chicago, IL
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    If it wasn't from @GoCrew1996 or my Applebee's waitress, there is no truth to it.
     
  6. CybrSlydr

    CybrSlydr Member+

    Columbus Crew
    United States
    Jun 30, 2013
    Beverly, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Dropping yellow would be a travesty. Unacceptable.
     
  7. hudson hooligan

    hudson hooligan Member+

    Columbus Crew
    United States
    Aug 6, 2008
    Columbus, OH
    Club:
    Chelsea FC
    Nat'l Team:
    United States
    No clue. I'm operating on extremely limited information here. I hesitated even posting this thread. But the idea of a post-Precourt rebrand has been bandied about before, so I guess it's worth at least discussing.

    I dislike the "FC" thing. If we were ever going to drop the "SC" or go with something else, my hope was for "Columbus Crew 96."

    Really dislike dropping yellow. We're the ********ing yellow soccer team, damnit.

    As for a new crest... I just don't think it's necessary. I like the current one. It just depends: if they come up with a new bad ass crest, OK. If we get something stupid like what the Quakes have, then gtfo.
     
    LainfordExpress, Tobias C and TRUJDUB repped this.
  8. hudson hooligan

    hudson hooligan Member+

    Columbus Crew
    United States
    Aug 6, 2008
    Columbus, OH
    Club:
    Chelsea FC
    Nat'l Team:
    United States
    And certainly I'm not pretending to be another inside man. In fact, if mods wanna close this thread unless/until more solid information is released, I really wouldn't mind.
     
  9. TKyle

    TKyle Member+

    Columbus Crew
    United States
    Dec 28, 2014
    Buckeye Nation
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Edit: could they be working on a design of the seats in the new stadium such that they have a pattern that spells out “Columbus” or some such.
    I’ve often thought that having the seat pattern display your crest is not wise, in that you may alter your crest in the future.
     
  10. hangthadj

    hangthadj Member+

    A.S. Roma
    Mar 27, 2001
    Beacon, NY
    Club:
    Columbus Crew
    These guys released new stadium renderings with no mention or tribute to Lamar Hunt.

    Nothing they do could really surprise me at this point.
     
    TrueCrew, Jim Bach and russ repped this.
  11. TRUJDUB

    TRUJDUB Member+

    Nov 22, 2015
    Club:
    Columbus Crew
    I would go for removing SC and keeping the current crest - with those two letters removed
     
    Tobias C and MLSinCleveland repped this.
  12. the_rickler

    the_rickler Member+

    Feb 9, 2013
    Club:
    Columbus Crew
    I absolutely hate “SC”. I hated how they jammed it down everyone’s throats and I hate where it came from. I’d be okay with black as a primary color with yellow as a secondary. The black should have yellow trim. Yellow absolutely has to stay.
     
  13. KCbus

    KCbus Moderator
    Staff Member

    United States
    Nov 26, 2000
    Reynoldsburg, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    I still like the SC. But I agree about the down-the-throats part. My guess is that a lot more people would have been on board with it if they had just shut the f*** up about it.
     
  14. Hamburgler03

    Hamburgler03 BigSoccer Supporter

    Aug 31, 2000
    Chicago, IL
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Real Sporting Columbus United SC
     
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  15. KCbus

    KCbus Moderator
    Staff Member

    United States
    Nov 26, 2000
    Reynoldsburg, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    By the way... one of the pictures in the stadium renderings made a point of showing black seats in one section, yellow in the next, and so on. Alternating between seat colors by section. That seems like a dopey thing to put into the artwork if there were already plans in the works to rebrand and mess with the colors.

    I'm not buying any of this.
     
    TrueCrew and hudson hooligan repped this.
  16. Minnman

    Minnman Member+

    Feb 11, 2000
    Columbus, OH, USA
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    You're a piece of work.

    So just where might that little detail gave fit in? It's seemed to me to be kind of a big picture overview of the stadium. Lots of details were lacking. You're implying that the club is running away from its founding history. Got anything to back up that claim? Why the hell would a new stadium rendering include a 'mention or tribute to Lamar Hunt'?
     
  17. Minnman

    Minnman Member+

    Feb 11, 2000
    Columbus, OH, USA
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Why the hell did you entitle this thread 'Columbus Crew SC to be rebranded entirely'?

    Rebranded entirely is a pretty radical concept. Personally, I don't buy for a half-second that ownership would back away from yellow, which is both iconic for the team and unique in the league. It's literally the opposite of how they've been acting this far.

    SC to FC? I mean, whatever. I say ******** them both, except on club letterhead, and just go with Columbus Crew. Problem solved.

    But, come on, 'rebranded entirely' implies what KC did.
     
  18. KCbus

    KCbus Moderator
    Staff Member

    United States
    Nov 26, 2000
    Reynoldsburg, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    The renderings didn't mention anything about the restrooms, either. Apparently, that means we'll just have to hold it for two and a half hours on matchdays.
     
  19. hudson hooligan

    hudson hooligan Member+

    Columbus Crew
    United States
    Aug 6, 2008
    Columbus, OH
    Club:
    Chelsea FC
    Nat'l Team:
    United States
    Ugh. I'm not trying to get into a pedantic argument about my half-thought-out choice of words for the subject of an internet forum thread.

    How 'bout "Crew to be rebranded massively?" Better?
     
    LaMacchia repped this.
  20. LaMacchia

    LaMacchia Member+

    Jul 12, 2008
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Couple of thoughts:

    1) If we get rid of yellow and go all back errything, what color will our alternate jerseys be? We can't wear black 100% of the time.

    2)
    This is a masterful troll. 10/10.
     
  21. hudson hooligan

    hudson hooligan Member+

    Columbus Crew
    United States
    Aug 6, 2008
    Columbus, OH
    Club:
    Chelsea FC
    Nat'l Team:
    United States
    White maybe? With yellow/black accents?

    Which I don't like.
     
  22. LaMacchia

    LaMacchia Member+

    Jul 12, 2008
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Well you know me: I'll always love a white jersey. Especially once we're out from under adidas' boot.

    That said: I don't see any reason why, with all of the other expenses piling up, the new owners would spend money on a rebrand so soon. Especially when the last one was so well received.
     
    Tobias C and TRUJDUB repped this.
  23. KHT_Crew

    KHT_Crew Member+

    Mar 29, 2003
    Queen City, OH
    It's happening....
    [​IMG]
     
  24. LaMacchia

    LaMacchia Member+

    Jul 12, 2008
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    [​IMG]
     
    TRUJDUB and CybrSlydr repped this.
  25. KCbus

    KCbus Moderator
    Staff Member

    United States
    Nov 26, 2000
    Reynoldsburg, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Minions What.gif
     

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