Chivas USA Team Name

I don't think it's a question of choice, I truly think they are hamstrung by Chivas Regal and even though the pronunciation and meaning are totally different, when it comes to trademarks and copyrights, most lawyers are overzealous.

If I was a betting man, and I'm really not, I would bet this team would be called Club Deportivo de Los Angeles and will try to get around the legal stuff by nicknaming themselves the Goats and then just hyping things in Spanish (and calling themselves Chivas). I do not think they will market to the English-speaking market.

 

The brand is Chivas Regal; the team name is Chivas. I don't think the scotch whisky has anything to do with goats; frankly I'm not sure how the Chivas bit originated.

Naming the team Chivas Regal would be a problem, but I don't see the Spanish word for goat posing a problem as a team name.

On the other hand, I once cut out all use of the word 'fvck' in a play I wrote, because I didn't want to pay royalties to David Mamet.

 

In other news, I think my bestest Bigsoccer buddy is back.

 

FWIW, peoples:

You can bet the kids: the club name will be Club Deportivo Chivas; w/ "Chivas-USA" as a nickname.

 

I'm not entirely sure why you would "truly think" this unless you knew intellectual property law. Yeah, lawyers are overzealous, but trademark problems arise only when there's a possibility for confusion. So the fact that the pronunciation and the meaning are totally different are quite important. I would think (although I do not know) that some form of the Chivas name/logo would already be registered in the US, given all the merchandise sales.

 

CD Chivas I can totally live with.

I know this season isn't overwith yet, but I can't wait for next to start.

BTW, I though it was odd in the announcement that they said 'name and colors' will be announced. I have a hard time imagining Chivas is Chivas without the name and the red/white stripes, blue shorts.

 

I agree with LA Aztecs. Great name with a previous tradition.

 

Would that be where over-the-hill Guadalajara players come to die?

 

Maybe I missed it but I believe the team name hasn't been officially announced.

http://www.mlsnet.com/MLS/news/mls_news.jsp?ymd=20040802&content_id=10348&vkey=news_mls&fext=.jsp
"The team name, logo and colors will be revealed in August"

Not that I would expect a MLS deadline to be worth anything but possibly is there an announcement pending this upcoming week about the official name? If this has been settle elsewhere, please give me the link. Thanks.

 

LA Racist Goats....or they can go by LA RG CD

 

In fact, this may just be the second generation MLS strategy... The first was try the singular Mascot names that are not animals to be original. Now it's the put a "soccer" phrase in front of a City name ... FC Dallas, Real Salt Lake , Chivas LA or CD LA.

Club Houston, Bayern Seattle, PSV Rochester, Ajax Philadelphia (The Pennsylvania Dutch) , FC Internazionale Miami, Borrusia Cleveland , Boca Oklahoma

This could be sorta cool.

 

"Club Houston, Bayern Seattle, PSV Rochester, Ajax Philadelphia (The Pennsylvania Dutch) , FC Internazionale Miami, Borrusia Cleveland , Boca Oklahoma"

I'm going to vote a big NO on this idea...using names such as Internazionale, National, Inter, FC, Deportivo is one thing to possibly tap in to the Hispanic market because there are many teams throughout the world that have one of the above mentioned words located in the team name; however, when you suggest Borrusia Cleveland, Bayern Seattle that's just plain ridiculous. I only know of two teams that have those two Deutsch words placed in them. Those being Borrusia Dortmund, and Bayern Munich. Quite frankly Real Salt Lake City is stupid as hell. How many people live in the SLC area that consider themselves Hispanic? Not a whole lot...let us try not to mimic everything that Europe does. I love soccer (or football) and I watch my share of games that take place across the pond, but damn it, this is the US' league.

 

Dammnit, you forgot the "Los Angeles Galatasarayaxy".

 

like NEVER, i will be a terrorist if this ever happens

 

They will in 1998 when MLS folds. Did you know how many Mexicans there are within 50 miles of the LA Coliseum?

/had to be here a while

 

So, ... umm ... any word on the Chivas Team name?

Wait, sorry - wrong thread.

 

The L. A. Yoquierotacobell !!!!!

 

i think they should take the name la aztecs after the nasl team and it makes sense i think (werent the aztecs from mexico, or was that the miyans?)

 

A quick Google search reveals Borussia Mönchengladbach, Borussia Neunkirchen, and Borussia Fulda.

 

Well, looks like they either got that sorted, or it wasn't going to be an issue to begin with.

At least they saved some money on graphic design:

 

looks like they refined the logo, the knight is different and the positioning of the strips in the middle

 

I think that you should name it something like

-chivas passion
-chivas world
-chivas game

i dont know but i hope its a good name.

 

Since it was already inexplicably bumped

How'd that work out for ya?

Good thing you're not a betting man.

Well they did get Chivas Regal as a sponsor, FWIW.