FOR IMMEDIATE RELEASE June 9, 2025 Canadian Soccer Just Levelled Up iLOVEthisGAME Becomes Official Canadian Retail Partner for Playermaker and CITYPLAY VANCOUVER, BC, In a massive win for Canadian footballers, iLOVEthisGAME, a rising soccer lifestyle brand, is now the first Canadian retail distributor for Playermaker and CITYPLAY,. two of the UK’s most game-changing soccer tech companies. From elite academies in Europe to neighbourhood pitches in Canada, the game is about to change. “This is more than a partnership, it’s a movement,” says Jason Negin, Founder of iLOVEthisGAME. “We’re giving Canadian players the same access to tech the pros use. Whether you’re grinding in the cold on turf in Edmonton or juggling on the beaches in Kitsilano, we’ve got you.” What’s Coming to Canada? Playermaker: An AI-powered, foot-mounted performance tracker trusted by Premier League, European greats and MLS clubs, now available for Canadian players at all levels. It tracks every touch, sprint, pass, and pivot right from your boots. No GPS vest. No guesswork. Just data you can use. CITYPLAY: A first-of-its-kind interactive platform created with Manchester City, CITYPLAY fuses fun, training, and personal development for young ballers across the globe. Think gaming meets football meets elite coaching, now available for the first time in Canada. What This Means for Canadian Soccer • First-ever retail partnership in Canada for both Playermaker and CITYPLAY • Available now at: www.iLOVEthisGAME.ca • Local activations, pop-ups, and demo days coming to cities nationwide • Launching just in time as Canada prepares to host the 2026 FIFA World Cup ⸻ About iLOVEthisGAME iLOVEthisGAME is more than a store, it’s a celebration of the beautiful game. Based in Vancouver, we provide elite soccer gear, tech, and training tools for players who live and breathe football. Whether you’re a young baller, a seasoned coach, or a weekend warrior, our mission is simple: help you train harder, play smarter, and love this game even more. ⸻ About Playermaker Playermaker is a sports tech company offering motion-based wearable performance trackers that sit directly on a player’s boots. Built for all levels of play, from grassroots to professional, their technology turns movement into meaningful data. ⸻ About CITYPLAY Developed in collaboration with Manchester City, CITYPLAY blends game-like experiences with elite performance feedback. With a focus on fun and development, CITYPLAY helps young athletes level up through interactive and accessible training. ⸻ www.iLOVEthisGAME.ca Vancouver, BC Instagram: @iLOVEthisGAME.ca TikTok: @iLOVEthisGAME.ca