Borussia Dortmund will have a new jersey sponsor from next season on. RAG will replace E.ON and pay more or less the same amount of cash: 7 Mio plus success-related payments. Contract valid till 2009. That is (except company-owned clubs like Wolfsburg and Leverkusen) the second highest deal in Bundesliga.
I hate to see the jokes that will come from the English-speaking fans. Especially when a player bleeds on his shirt! LOL!!
Yeah. e-on decided to put their money behind sponsoring the English FA or League Cup, I forget which. They pretty much bought out their contract with BVB to do so.
When E.ON gave themselves a new name in 1999 and went public (IPO) they needed a quick and efficient way to promote their new name, colours, image etc.. BVB was the perfect vehicle for that purpose and it is proven that E.ON/BVB was the most successful partnership in Bundesliga football. Still now E.ON have achieved their initial goals and go on. They don't need Borussia Dortmund anymore. RAG will do exactly do the same and use BVB to introduce their new name and prepare their IPO.
In fact from what I've been reading, they won't have any sponsor for the first part of the new season so that it'll be a blank shirt until they got the name thing figured out. Perfect timing however, since I'll go back to visit Germany next year to get my new shirt then!!! 50 Euros well spent.....
I read the new company name won't be released until Jan 2007, so that would mean the first half of the season with a blank shirt- like Barcelona! Cool!
yeah, I know, I was just sort of .... rehashing his post. Maybe you can send me one from Deutschland when you get there!!
What does RAG do? E.ON is going to advertise in the FA CUP as a sole sponser I believe to introduce their brand to the UK better. Right now Powergen which is owned by E.ON is the sponser of Ipswich FC.
"Essen-based RAG Aktiengesellschaft is an international industrial group located in one of Germany's biggest industrial regions - the Ruhr area. RAG pursues four main areas of activity, focusing on energy and chemicals while continuing with its traditional mining and real estate businesses. The corporate group represents a workforce numbering more than 100,000 worldwide and total revenues about EUR 22 billion."