Just a couple of things you need to know. A. Dealerships make money several ways on "New" Cars. There is the obvious MSRP. That's the selling price. Depending on the model it's usually and average of about 1,500. Then there is "Holdback" money that's hidden from you, Usually about 800. Then there is the "Dealer Fee", the average is about 500. Then there is objective bonusses from the factory, for the amount of units sold. usually about 700 per unit. So if you buy a NEW CAR at MSRP, the delership makes about 3500. That's just the front end. The back end is finance. The finance managers will try and sell you all kinds of things, extended warranties, gap insurance, pre paid maintenance etc. They make more money on that. But get this....The Finance Manager is also gonna try and bump you on the interest rate. If you qualify legitimally for a 5% interest rate the finance manager is gonna tell you 7%. Thats two points he/she picks up for the life of the loan. So if you fiance a 20,000 dollar car for 60 months(5 years) and the finance guy picks up two points, that's an average of about 2,000, plus whatever he "sold" you. So if you are a sucker, and paid MSRP, the dealership is gonna make 6 grand off you. Multiply that by let's say 100 cars a month, that's 600,000 thousand in profit per month. B. Used cars are where Dealerships make their "Real" money. The average markup is 4,000 dollars per car. Plus Finance, plus whatever. Dealerships really clean up. If you' re a sucker you'll end up paying about 8,000 grand in total for a used vehicle, just in pure profit for the dealership. Multiply that by 50 cars a month, that's 400,000 grand. 600,000 plus 400,000 makes the total 1.2 million in profit a month. And that's just a little tiny dealership that sells 150 cars a month. The moral of the story? Negotiate. Negotiate, Negotiate. Fvk em. If you don't negotiate, the dealership is gonna fvk you. Believe it. Any thoughts?