Breakers' GM Crossley talks about marketing to adults

Discussion in 'Boston Breakers' started by madisonroad, Dec 23, 2009.

  1. Mosan

    Mosan Member

    Apr 29, 2009
    Borussia Dortmund
    Nat'l Team:
    100% true. If the WPS fails to attract more of the adult audience they will run short on the corporate sponsorships, media attention and TV coverage. Imo this will determine the fate of the league.
  2. socfandan

    socfandan Member

    Jul 30, 2000
    Eastern Mass
    New England Revolution
    Nat'l Team:
    United States
    I hope this means getting a better beer selection at the stadium next year.

    Andy has it right, no question broader based marketing to soccer fans including adults is important. The question is how, and how quickly?
  3. PoetSong

    PoetSong New Member

    Jun 9, 2002

    As always, great perspective and tremendous honesty! Good to hear it spoken/printed.

    Here's a thought...

    The Central Blood Bank (and/or Red Cross) have teamed with the Pittsburgh Steelers for the last 2 years (including yesterday) to do a blood drive in the Steelers lockerroom.

    See video here

    Perhaps the Breakers could do something similiarly and grow the fan base in a natural giving way.

    Just a thought...

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