Isn't this an old and re-hashed question.... Why isn't this thing sponsored? Right now the winning side gets 100K right. If only U.S. Soccer could find one sponsor to chip in a solid amount of cash (500K and up)..........(cue realistic dream sequence) Sponsor would get: Tournament Naming Rights (Mastercard U.S. Open Cup) Signage at each cup game TV Spots on FSW during televised matches. Open Cup Participants: Boost in winning reward Defrayment of travel costs Advertising aid US Soccer gets: Additional promotion/operational dollars Problems: Is Lamar Hunt sponsoring this thing (directly) at some level or is his name just on the cup/tourney? (No reason the trophy has to be re-named) Finding a sponsor..