"The name doesnt matter. I, like many others, will not trade in my jersey for that of another. Thats is pathetic if people are willing to give up thier jersey. There are only 2 jerseys i would ever wear, the Mexican National jersey and Club AMerica's jersey. I wouldnt dare of putting on another." I think it's far too simplistic to negate the very real socio-cultural realities that affect evolving allegiances that are tested by mass movements of people in late Capitalist societies, most notably in those that are converting from an agricultural based pre-modern economy to a post-modern metropol. In layman's terms, as millions of ppl move from one region or country to another region or country, allegiances to sports teams evolve, especially when the homeland farmland ain't got no local team with which to align. The metropol team and the national team end up representing for the masses a "tribe" w/ which to align. Now, as mass movements of ppl occur, these masses take their designated tribe (a version of the very Enlightenment notion of self-designated nationalism) along w/ them. However, a great many have their allegiances EVOLVE with time and they affiliate w/ new tribes. Case in point: my girlfriend's family is all about Chivas. They're from a town near Irapuato. Everybody's hoping Irapuato does well this year. And if they stay in the top league, they'll be converted to followers. But they primarily root for Chivas. And they are interested in Chivas MLS. They'll go to games. Should we blame them to be proud that their small town now has a first division team? Are they any LESS for being fans of their favorite team's representation in the US? OR, are they futbol fans who enjoy the game and want to support it in the US b/c FINALLY somebody is actually making a bold attempt to market to US Latinos? Now, I know this example highlights shifting allegiances within MFL, which would seem to contradict my point. But my point is that ppl shift their allegiances based on a host of factors. It's too simplistic to negate this and call them "non-fans" to begin with. I think most fans of MLS would prefer to have true soccer fans come on board, not ppl who are fans of one club and a national team. They are fans of tribes, not the sport. If and when we can get the MILLIONS of footie fans converted, MLS will begin to shine. We all know that there are Chivas fans that will categorically reject Chivas MLS. That's understandable. But there ARE Chivas fans who will welcome the opportunity to root for the most popular team in Mexico.