We asked, “Will you attend a Real Salt Lake soccer game this season?” A total of 13% say definitely or probably, 28% say probably not, and 57% say definitely not. The numbers for soccer look much more promising when we asked, “Do you believe MLS soccer will be a success in Utah?” Exactly half say they think it will succeed here, 35% say no. http://tv.ksl.com/index.php?nid=5&sid=136769 At first, only 13% doesn't seem like a very good number. But, it was for the whole state of Utah, not just Salt Lake City. I think that's probably better than any other market's numbers would be. The 2000 census has Utah's population at 2.2 million. A little quick math... 2,233,169 x .13 = 290,312 290,312 / 16 = 18,144 If all of those 13% attended a game, the average attendance would be over 18,000, and that's not even including anyone who goes to more than one game. That would suggest an average of over 20,000 a game. Obviously, this is just a quick analysis, and I would be surprised at over 20,000 per game, but I wouldn't be surprised if RSL is in the top half of the league for attendance. They are in a similar situation to Columbus, which has turned out good for them. Of course, hopefully your on the field performance is better than theirs.