If they didn't aim for the play-offs, why did they sell 10 games in their season ticket package? I've said this before, if they had come out at the beginning of the season and said "Look, we don't have a ton of cash, so we have to go cheap and we will be the underdog, so we really need your help", I would have completely supported that. But the whole time, they kept saying that there was some master plan, and that they were trying to capitalize on other teams losing players during the world cup. I had hoped for more honesty earlier in the season. Oh well.