Here's a nice little article about your GM, whatshername. http://www.azcentral.com/sports/azetc/0914cyberrays0914.html
Having had the opportunity to meet her at the FC2 SSC summit, I'd say that y'all got a very good find with her. She doesn't "know" soccer like the folks that eat, sleep, and breathe the sport do, but she knows enough to let the folks that know soccer do their job. And she seems to have added some intersting twists with the pre-game "press the flesh" campaign in the parking lots and the like.