I don't know how many of you watched the Superdraft, but after Chivas made its first pick, Alexi Lalas said maybe the smartest thing I've ever heard. He said that Chivas management has told Robin Fraser to just win. Don't worry about where you're players are from just win. But the team has no identity. No style of play. He actually said Chivas should have taken to time to rebrand in the off season. He even told them they should have bought the Hollywood United name and rebranded to that. I couldn't hardly believe hearing what he said, but he's right. So what do you think. Was this off season the perfect time for Chivas to rebrand? Should they go with something like Hollywood United? Would a rebrand help them have an identity on and off the pitch?