National Football League http://denver.bizjournals.com/denver/stories/2005/09/05/daily4.html http://www.kansascity.com/mld/kansascity/business/special_packages/sprint/12396094.htm http://promomagazine.com/news/marketing_pepsico_extends_nfl_2/ Major league baseball: http://www.elitestv.com/pub/2005/Sep/EEN4328f13a2df48.html National Basketball Association http://www.insidehoops.com/nba-tv-contracts.shtml Check the link out for it shows NBA TV contract from 1979 ($1.5 million over 3 years) to present. English Premier League http://soccernet.espn.go.com/news/story?id=273318&cc=5901 National Hockey League NASCAR http://www.tennessean.com/apps/pbcs.dll/article?AID=/20050604/SPORTS09/506040366/1041 http://www.usatoday.com/sports/motor/nascar/2005-02-22-sirius-nascar_x.htm ----------------------------------------------------- http://www.leagueoffans.org/nflnamingrights.html
Major League Baseball continued http://www.azcentral.com/arizonarepublic/sports/articles/0915mlbtv0915.html NCAA Basketball http://money.cnn.com/1999/11/18/news/ncaa/ NCAA Football http://www.sportscolumn.com/story/2004/11/23/11611/407 For those outside the U.S. that are not aware of what the BSC is, it's a 4 games post-season for college football. The deal covers 4 games a year (and 3 games in 2010, the last year of the deal). Subcategory of NCAA Football Atlantic Coast Conference Subcategory of NCAA Football-2004 http://www.ncsu.edu/news/dailyclips/0504/051304.htm
Summer and Winter Olympics 2006 Winter Olympics and 2008 Summer Olympics: $1.5 billion from NBC 2010 Winter Olympics: $820 million from NBC 2012 Summer Olympics: $1.181 billions from NBC http://espn.go.com/oly/news/2003/0606/1564473.html A Comparision: World Cup TV in the U.S. is about $40 million for English language rights. Summer Olympics is $1 billion. That should tell you how popular soccer is in the U.S. Olympics Rights Abroad Australia Please note the discrepancy between NBC's $2.1 billion and $2.91 billion above. I believe it is due to the fact that in this Australia article, they use Australia Dollars, not US dollars. None the less, it is interesting to see that Europe pays 1/3 of what the US pays for the Olympics. As you will read later, World Cup rights in Europe worths a lot more than the Olympics. Maybe the fact that the US dominating the medal count has something to do with high rating and thus high TV contract from NBC. NBC even made a $60 million profit.
Major League Soccer http://sportsillustrated.cnn.com/2004/writers/grant_wahl/10/22/adidas.deal/ MLS/World Cup 2002, 2003, 2006 http://www.ussoccerplayers.com/resource_center/soccer_business/323079.html Coca Cola Championship http://www.thefa.com/TheFA/NewsFromTheFA/Postings/2005/08/Features_ChampionshipSuccess.htm France's Ligue 1 http://football.guardian.co.uk/News_Story/0,1563,1570265,00.html 1.8 billion Euros for 3 years is a lot of Dough for Ligue 1. Maybe CL glory will follow. -------------------------------------------------------------- From http://www.ussoccerplayers.com/resource_center/soccer_business/323079.html Unless I am mistaken, Ligue 1 of France has the biggest TV contract in Europe. Ligue 1 gets 1.8 billion Euros for 3 years compares to EPL's $1.65 billion for 3 years on Sky. [Edit: Haven't factor in EPL TV rights on ITV or BBC yet or add in international TV rights for EPL. I wonder what FSC pays for EPL TV rights).
FIFA World Cup http://worldsoccer.about.com/b/a/181591.htm http://www.variety.com/index.asp?la...av=latin&content=story&articleid=VR1117795716 From the same article Mexico, Argentina, Chile, Colombia, Uruguay, Venezuela: $400 million for 2002 and 2006 World Cup Brazil: $500 million (I am guessing for the same rights in Brazil). Hmmm...
FIFA Sponsorship http://www.rediff.com/sports/2005/apr/06sony.htm http://www.indiadaily.com/breaking_news/21621.asp In addition to Presenting Partner Anheuser Busch, 13 Official Partners have committed themselves to the FIFA Confederations Cup Germany 2005: adidas, Avaya, Coca-Cola, Continental, Deutsche Telekom, Emirates, Fujifilm, Hyundai, MasterCard, McDonald’s, Philips, Toshiba and Yahoo!. In addition 5 local Official Suppliers complete the sponsorship programme So on average, to be a FIFA official sponsors/partners for 8 years, it is around $300 million. Around $35 million per year. FIFA currently has 13 Official Partners. From sponsorship alone, FIFA gets around $35 mil x 13 = $455 million a year. If there is one entity that can beat that number, it might be the NFL or the Olympics. Not sure if the Olympics sponsorship is worth more than FIFA World Cup. Also, now you know why Blatter pushes for FIFA World Club Championship. More events = more $ that sponsors will pay. Beside the Men/Women World Cup, and the U-19, U-17 championship, FIFA only has the Confederation Cup. With a new tournament, FIFA will get more money. No wonder the prize money for the tournament is around $15 million. If you are one of the six finalists, you are guarentee at least $1 million in prize money.
Olympics Sponsorships http://www.brandchannel.com/features_effect.asp?pf_id=98 It's a good article about sponsorship ambush. Ambush marketing – a term often hissed in industry circles – occurs when one brand pays to become an official sponsor of an event (most often athletic) and another competing brand attempts to cleverly connect itself with the event, without paying the sponsorship fee and, more frustratingly, without breaking any laws
Wonder how much the Premiership and the Football League get from Barclay Bank and Coke respectively? What about the League Cup that is commercially known as Carling League Cup? http://www.barclaysfootball.co.uk/newscontent_031003.htm http://www.sponsorship.co.uk/Newsletter/August 2003.htm
National Hockey League http://www.sportsbusinessnews.com/_news/news_335612.php Real Madrid http://www.capetimes.co.za/index.php?fArticleId=2904068&fSectionId=308&fSetId=520
http://forum.suforum.org/showthread.php?t=20537 Juventus-jersey sponsorship Arsenal-stadium naming right Interesting stuff I want to add
Brazil's population is close to 200 million. Might be nearly the same as all those other countries together. In terms of audience, in Brazil a National team game in a World Cup is like a Superbowl is in the US, except it doesn't matter the day or time of the game. The country stops, work finishes early (or starts late), everyone finds a TV screen, and the streets are barren between the kick off and final whistle of the game. That is besides the live daily coverage of the Seleção in all news programming (more advertising to sell). Imagine having that kind of audience 6-7 times over a one month period. $$$ to rake in. Still, Globo did almost go bankrupt before WC 2002 because of that half billion they paid.
Thanks for the info. $500 million is a lot of dough for the TV rights in Brazil for 64 World Cup games. I was surprised that it was that high for Brazil.
World Cup-USA TV rights http://www.usatoday.com/sports/columnist/hiestand-tv/2005-10-25-hiestand-nba_x.htm Summary: 2002 and 2006 World Cup English TV rights: $40 million (bought by MLS) 2002 and 2006 World Cup Spanish TV rights: $150 million (bought by Univision). We'll find out about 2010 and 2014 World Cup TV rights in the coming days/weeks.
FIFA World Cup-2006 Germany TV rights http://www.myjoyonline.com/sportsarticle.asp?p=11&a=18185 http://www.mg.co.za/articlepage.aspx?area=/breaking_news/breaking_news__sport/&articleid=253680
Snooker (what's that__Apparently it's billard) http://www.telegraph.co.uk/sport/ma...27.xml&sSheet=/sport/2005/10/27/ixothspt.html