In the old days, most baseball stadiums let kids in free with an adult. That helped build a long-lasting relationship between kid and team. One could make the, admittedly thin, argument that this would be along those same lines, except this doesn't limit the benefit to children. I could see a scenario where folks who went to this match and had a good time would think about what a great deal it was and come back for more, regardless of the higher (than $5) ticket price. ...ahhh who am I kidding. This is desperation city.