I know this is not a new release from Fifa, but it is still interesting. Dentsu is a co-founder of International Sports and Entertainment AG, which will act as the hospitality group. http://www.fifa.com/en/display/mrel,70665.html But, they are also partners in Major League Soccer and SUM. SUM is the U.S. English-language broadcaster for the 2006 Cup. Is Dentsu involved in any other aspect of WC 2006?