So are these the jersey sponsers for the MLS teams this season? Chicago Fire = Honda Colorado Rapids = NONE Columbus Crew = Pepsi Dallas Burn = Radio Shack D.C. United = NONE Kansas City Wizards = U.S. Soccer Federation Los Angeles Galaxy = Budweiser MetroStars = NONE New England Revolution = Pepsi San Jose Earthquakes = Yahoo! en español       Is this list correct, or is there a sponser that I've missed? -G
      Actually, 1 repeat (Pepsi for both Columbus and New England) and 3 nones (Colorado, D.C. United and the MetroStars). -G
I thought Pepsi was also on Colorado's shirt? Or did that change this year. Too bad Home Depot doesn't become a shirt sponsor for the Galaxy, and move Budweiser to Colorado just to mess with Coors... Just checked MLSnet.com. Well, they finally got around to posting Frito-Lay and Gatorade up as Official Sponsors. So, do a couple of the redundant Pepsi logos come off the shirts to be replaced by these?
Considering there aren't a lot of takers for these spots I wonder what could be putting some companies off from sponsering a team? Hell, if the Super Furry Animals can sponsor a Nationwide Division 3 team...or was it conference... MLS should be able to find a few companies that can put a patch or two on three empty shirts.... What about places like McDonalds, Burger King, Pizza Hut, Papa Johns, or whatever?
There are more than a few companies that want to be shirt sponsors. There are few if any willing to pay the prescribed price. MLS (rightly) has set a value for the shirt sponsorship rights dependent on the market. And the reason Pepsi has two sponsorships is because their company has paid for them through a sponsorship more than twice the size of the others. They probably can/will get a third (Gatorade or whatever) if they so choose.
So, then does anyone actually know the cost of sponsoring a shirt for a season...say for one of the kits that don't have a representative? DC, Colo, Metros....?
I think it's $10 million. That's what the first group of MLS sponsors (Bandai, Honda, Bud, Fuji Film, AT&T, etc.) paid the first year. More like AllSport. Weird thing: the Pepsico people used to have a lot of brand variation in terms of sports sponsorships: Pizza Hut for the NCAA Division I men's basketball tournament, and Crystal Pepsi for the Philadelphia Flyers (parenthetically, I loved the stuff). But now, Pepsico sold off the restaurants, and has somewhat retrenched its experimentation (Pepsi Twist notwithstanding). I hear, however, the Pepsi folks are experimenting with an automated soda fountain that dispenses by the cup with as much lemon, berry, vanilla, cherry, or whatever combination of flavoring you choose into caffeinated, decaf, regular or diet Pepsi. No Crystal, though
Was NY Life gone before or after Sept. 11, 2001? If after, then I assume there was a lot of insurance claims to pay out...
10 mil is to high, and 1 mil too low. It depends on the team market in question. I know for a fact MLS values the shirtpatches for Metros and DC more than is being paid for Columbus or Kansas City. Remember, the financial plan has changed since 96. No, more like Gatorade. They are owned by Pepsi and then AllSport was sold off.
      Oops... okay then, here's the corrected current MLS jersey sponser list: Chicago Fire = Honda Colorado Rapids = NONE Columbus Crew = Pepsi Dallas Burn = Radio Shack D.C. United = NONE Kansas City Wizards = U.S. Soccer Foundation Los Angeles Galaxy = Budweiser MetroStars = NONE New England Revolution = Pepsi San Jose Earthquakes = Yahoo! en español
Yeah, it happens...DTH are a German punk band who were big Fortuna 95 supporters, when the team was in a cash bind they sponsored the kit and put their cool logo on it and they could't make them as fast as they sold them. Cool. See it here HMMM....DGB on the Fire kit?