Dan Gargan and a Box of Crayons: The Marketing and PR Thread

Discussion in 'LA Galaxy' started by barroldinho, Aug 1, 2014.

  1. mbar

    mbar Member+

    Apr 30, 1999
    Los Angeles, CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Man, just re read the first 8 pages or so of this thread. What a trip. Amazing how so many of you nailed do many of our current problems back in 2014.

    someone absolutely nailed the threat of an LAFC starting up downtown with a better focus then what AEG gives the galaxy (even then in LD and Keane’s heyday).

    The league was really starting to change that year and our ownership was still running it as 1.0 (still is in many ways).

    Sooooo many great posters/fans that don’t post anymore.
     
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  2. MPNumber9

    MPNumber9 Member+

    Oct 10, 2010
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    This was interesting from many pages. So apparently fragility and thin skin goes all the way to the top.
     
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  3. MPNumber9

    MPNumber9 Member+

    Oct 10, 2010
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    I feel like Cinemax is sitting in the corner with its arms raised like "Dude, we're right here!"
     
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  4. mbar

    mbar Member+

    Apr 30, 1999
    Los Angeles, CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States


    saw this tweet and thought of this thread, lol.
     
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  5. Beirut

    Beirut Member+

    Feb 3, 2010
    Club:
    Los Angeles Galaxy
    LOL
     
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  6. Geneva

    Geneva LA for Life

    Feb 5, 2003
    Southern Cal
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Ha ha, didn’t notice those stray commas in the first section until you posted this. And it’s Club if Beckerman says it, but club in Klein’s quote. Funny stuff. This decision and announcement may have been a bit rushed.
     
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  7. skydog

    skydog Member+

    Aug 1, 1999
    Durham, NC
    Club:
    Los Angeles Galaxy
    What, are you, talking, about? I don’t get, it.
     
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  8. TrickHog

    TrickHog Moderator
    Staff Member

    Oct 14, 2002
    Los Angeles, CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Obviously the FO saw that: “Let’s eat, grandma. Let’s eat grandma.” grammar meme and weren’t taking any chances.
     
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  9. Lazy Assed Assassin

    Jul 21, 2015
    1663716169386455042 is not a valid tweet id


    don’t know if this is true, but they are cleaning house if it is.

    //edit it’s legit. At least four Director/manager roles in marketing posted a few hours ago. Maybe AEG has woken up.
     
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  10. MPNumber9

    MPNumber9 Member+

    Oct 10, 2010
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Yeah, it was going around earlier that Galaxy Insider cum Social Media director Adam Serrano was gone. That guy's been around forever, I'm curious what the story is there.
     
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  11. The Cadaver

    The Cadaver It's very quiet here.

    Oct 24, 2000
    La Cañada, CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Do they think somebody else will be better at putting lipstick on this pig? It doesn't seem to me that these are the problem areas.
     
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  12. hav77

    hav77 Member+

    May 31, 2010
    Club:
    Los Angeles Galaxy
    Don't we have some marketing folks here????
     
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  13. Beirut

    Beirut Member+

    Feb 3, 2010
    Club:
    Los Angeles Galaxy
    Any word yet? Really nice guy, but AWFUL at his job. Seemed very under qualified to take the job.
     
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  14. Berks

    Berks Member+

    Dec 22, 2010
    NorCal
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Note they still aren't hiring a marketing manager. Social media and content is a part of marketing, but not a marketing strategy. Social media production and creative/content should be based off a consistent and clear marketing strategy. Not sure the Galaxy have one. Or they equate social media with marketing as one and the same. Nope.

    But if AEG is indeed cleaning house, good for them.
     
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  15. Geneva

    Geneva LA for Life

    Feb 5, 2003
    Southern Cal
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    You might have missed it, but the top job on their list is Senior Director, Marketing. I thought they hired someone new in that role this year?
     
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  16. hav77

    hav77 Member+

    May 31, 2010
    Club:
    Los Angeles Galaxy
    Wasn't it Serrano?
     
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  17. MPNumber9

    MPNumber9 Member+

    Oct 10, 2010
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Serrano was head of digital. Someone pointed out they could just be building up the department since the Apple deal requires a lot more content. I hear in general that MLS FOs notoriously underpay for those possession. The Galaxy are probably better than a lot of MLS clubs but there are others here that could judge that better.
     
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  18. skydog

    skydog Member+

    Aug 1, 1999
    Durham, NC
    Club:
    Los Angeles Galaxy
    I represent a multi-Emmy nominated sound effects artist who might be willing to join the Galaxy team. He is very happy in his current position but I’ve been authorized to say he would consider a change for a $2+ mil salary plus stock options. If interested DM me and we can set up a preliminary meeting between our representatives.
     
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  19. TrickHog

    TrickHog Moderator
    Staff Member

    Oct 14, 2002
    Los Angeles, CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Yes, the pay they are listing for these jobs is really low.
     
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  20. TrickHog

    TrickHog Moderator
    Staff Member

    Oct 14, 2002
    Los Angeles, CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Lol, I just posted about the pay range they are listing for these jobs. It's A LITTLE less than 2 mil.
    You might have to reduce your commission percentage.

    :whistling:
     
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  21. skydog

    skydog Member+

    Aug 1, 1999
    Durham, NC
    Club:
    Los Angeles Galaxy
    Yeah, but they are going for StuntPig. StuntPig sets his own rates.
     
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  22. Dawdler

    Dawdler Member+

    Apr 2, 2005
    Los Angeles,CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    pfft, StuntPig is not worth 2 mil, however SubterfugeBoar is worth every penny of 2 mil and probably more
     
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  23. TrickHog

    TrickHog Moderator
    Staff Member

    Oct 14, 2002
    Los Angeles, CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    SaltyPork doesn’t get out of bed for less than 3mil….
     
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  24. Dawdler

    Dawdler Member+

    Apr 2, 2005
    Los Angeles,CA
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    [​IMG]
     
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  25. Berks

    Berks Member+

    Dec 22, 2010
    NorCal
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    #2375 Berks, Jun 2, 2023
    Last edited: Jun 2, 2023
    I didn’t click the link and thus the tweet was cut off. Thanks for pointing that out, and YAY. I was wrong and I’m absolutely happy to see this. It is a clean house!

    EDIT: I got excited too soon, and you can guess how I feel about this based on my prior post: Reporting into the Chief Creative & Content Officer, the Senior Director of Marketing will lead our growing in-house creative studio, owning the marketing strategy, innovation, execution, and growth of our performance marketing programs, inclusive of all existing channels and strategic expansion into new channels spanning from paid media to direct mail to experiential and beyond

    EDIT X2: Read the full JD. Has the right lingo for performance and digital marketing but there’s still too much focus on creative and content for me, and not enough on insights, research, positioning and strategy. Creative/Content imo should report into marketing and not the other way around. That said, I am not a sports marketer and I did appreciate the JD was fully fleshed out and recognizable. Sounds like an awesome job.
     
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