Liverpool have agreed a four-year extension to their shirt sleeve sponsorship deal with Expedia, which will apply to both the men's and women's teams. The Reds first struck an agreement with the online travel company in October 2020, which was set to expire this summer, having reached the end of their previous partnership with Western Union upon the conclusion of the 2019/20 season. It is understood the Expedia arrangement is a significant uplift for Liverpool that will generate well in excess of £10million per season for the club, which in exchange provides the American-based business matchday visibility, opportunities for branded content and access to players for promotional purposes.
in context this is a very small increase, but that won't stop it being very unpopular right now ... Liverpool have increased ticket prices for the first time in eight years ahead of Anfield’s stadium expansion next season. The club says the majority of general admission match day tickets will rise by 2 per cent, and the extra cost of season tickets will be no more than £17. The Liverpool hierarchy insist the changes reflect the increasing operating costs which have risen by 40 per cent over the last five years and follow talks with the LFC Supporters Board. After concerns were expressed by fans opposed to the increase, it was agreed the prices for juniors and local general sale will remain at £9. After a prolonged price freeze, Liverpool will be anxious to avoid the controversy which followed their last aborted attempts to raise ticket prices in 2016. Supporters staged a mass walkout forcing owners Fenway Sports Group into an immediate apology and climbdown. In a statement explaining the changes for the 2023-24 season, Liverpool said: “LFC carefully considered all aspects of these ticketing changes and didn’t take the decision lightly to increase prices. “The club engaged with the LFC Supporters Board and together discussed the potential impact of any price increase on fans. These open and honest discussions led to the club making the decision to limit the rise to 2 per cent.” Liverpool’s announcement of its first ticket increases since 2015 will have been written with a nervous hand, the club awaiting its broader fanbase’s response. Everyone in football, not least manager Jürgen Klopp, believes Liverpool must dig deeper into their finances to relaunch a title bid next season. The not-so-unreasonable anticipation is it would be a new partner for owners Fenway Sports Group, not the supporters, that would first be revealed as the source of additional funds. FSG know they are tiptoeing through a minefield trying to convince its regular match goers that even a two per cent increase is a fair deal. The best they can expect is tolerance of a price hike rather than support, and hope that pointing out how much more expensive it is to watch Manchester United, Arsenal, Manchester City and Chelsea curries a modicum of favour. Indeed, Southampton, Fulham and West Ham United fans pay more for a season ticket than Liverpool’s. FSG certainly hope they have done enough to avoid a repeat of the calamitous scenes the last time they increased ticket prices.
They are well within their right to increase ticket prices. It's crazy that it's been 9 years and it's only 2% and are still worried about petulant fans throwing toys out of the pram over it. The cost of everything has increased by much more than this - an increase of 8 or 9 percent wouldn't have been out of the realm of possibilities in my mind given the time since the last increase and overall inflation in the developed world. While local fans are important, they need to understand Liverpool has become a GLOBAL brand and the # of fans willing to pay to see a match swamps any seating capacity the stadium carries. I wonder how many of the locals with tickets are selling them at a premium to face value on the secondary markets while still complaining about the cost of the tickets.
I wonder if one of the ManU bidders would take a serious pass at Liverpool... provided they would fund the club's player program sufficiently. It's the hope that kills you.
So says the Liverpool Echo. Liverpool announce major Chinese partnership in 'huge moment' for football club. Liverpool have secured a new partnership that will allow them to further their growth ambitions for their retail arm in one of their key markets. The club, which ships merchandise to 192 countries around the world, has bounced back from the impact on retail caused by the COVID-19 pandemic and is set to register record retail revenues for the second successive year. To aid the continued growth of the Liverpool brand globally, the Reds have been targeting their expansion in key markets in a bid to maximise their opportunities to get product to fans. https://www.liverpoolecho.co.uk/spo...l-announce-major-chinese-partnership-26822280
never heard of him .... though I've never heard of any Football Directors anywhere Veteran German executive Jorg Schmadtke has emerged as a surprise front-runner to become Liverpool's next sporting director. The Reds have been on the hunt for someone to fill the role with Julian Ward leaving the club at the end of next month having spent only 12 months in the position as successor to Michael Edwards. Schmadtke, who was a goalkeeper for Fortuna Dusseldorf and Freiburg during the 1980s and 1990s, has extensive experience as an executive in Germany, having worked with Aachen, Hannover, Koln and most recent Wolfsburg as sporting director, where he remained for more than four years before leaving in February. https://www.liverpoolecho.co.uk/spo...liverpool-sporting-director-breaking-26861944
I've never heard of him either? https://www.dailymail.co.uk/sport/f...get-Jorg-Schmadtkes-transfer-hits-misses.html
He's Jurgen Klopp's punk rock pal who threw CHEWING GUM at Julian Nagelsmann - but who is Jorg Schmadtke and why are Liverpool moving to appoint the retiring German as their sporting director? https://www.dailymail.co.uk/sport/f...trunner-sporting-director-Jorg-Schmadtke.html
How Liverpool compare to Premier League rivals as Cost of Football results revealed - Liverpool Echo Supporting a football club is more expensive than ever before in England, an exclusive Reach investigation has found - and now you can see just how much each club charges its fans.
Man United owners have given game away about FSG plan for Liverpool with £10bn sale decision - Liverpool Echo There are a number of lucrative things happening in 2025 that will embolden club owners, like FSG at Liverpool and the Glazers at Manchester United, to remain involved
Liverpool have further expanded their growing portfolio of blue chip commercial partnerships after signing a deal with global logistics firm UPS. Having secured a number of major commercial deals over the last 12 months, most recently with partnerships inked with Google and Peloton, Liverpool have agreed a multi-year partnership with UPS, who will become the club’s official global logistics and shipping partner. The ECHO understands that the three deals are worth more than £35m in revenue to the club.
FSG sells a minority share of LFC to private equity firm Dynasty Equity for about $100m-$200m. Doesn’t say the size of the share. This investment will not be used as a war chest for the January window. “It will pay down bank debt incurred during the pandemic, capital expenditure on the new Anfield Road stand, the new Axa training centre and the repurchase of Melwood training ground, and acquisitions in the recent transfer window.”
So I’m reading RAWK and the Men In Suits thread. I maintain that the worst thing about oil money in sport - is not necessarily the financial imbalance on the pitch - it’s changing fan expectation of investment. How some can turn good news into negativity is stunning.