I legit love this. For a hat guy (aka, bald), the C-Star would look really good as a standalone logo on a hat too. I have to assume they'll be making those since even Columbus's weird looking C got it's own hat this year.
League is still mandating light/dark contrast between the two kits. Hopefully the white with red (or blue, to copy the 1999 kits) stripe comes back for the next away kit. Our 2019 was almost perfect.
Thanks for the answer. I didn't realize that was still a thing. Didn't the Fire have red homes and navy aways in 2014?
@TyrusRose Any idea why Adidas is being so hard-headed about no red jersey until 2024? They want to sell shirts, right?!
Not sure it’s always been a bit messy with them. They originally didn’t want a new logo in 2022 because it’s a World Cup year.
i keep having this sneaking suspicion that they have what they think is a really special home jersey lined up for us next year that they think will sell so they don't want to do that quite yet. based on what we had last year and a good storytelling "transition" period, I have this feeling that our home tops next year will be navy and red stripes, similar to the barcelona tops.
reminds me a little of this t-shirt I used to have from this now defunct streetwear brand called City of Win
Yeah, but the league mandated the change after that. There were some Portland/Seattle games that were dark/dark or green/red that were hard to watch at times. So blame the Pacific Northwest for this particular problem.
I was hoping we would get a Boca Jrs knockoff one year to keep with our tradition of having a hooped jersey- just outline the hoop with red and you’d have all three colors of our “Fire Crown” badge in it, with obvious adjustments to the blue and yellow to align them with our hues. That obviously won’t happen, but if they do something next year like you’ve described, they’ll probably get some more of my money, especially considering I’m not planning to buy another lakefront jersey just for the new logo.
Like many, I'm underwhelmed. To me it looks like a high school student was doodling, thought the Florian cross was too difficult, and came up with this. We'll see how it weathers over the years. I think, as some have suggested, that it has the room for adjusting as time passes. My biggest sorrow is that, with the original, if you only saw the online of the badge, you still knew it was ours. Now it's just one more circle among many. But the ball is round and so is our badge. Whatever.
And this is one of the objective graphic design failures of the new badge. On the flip side, removing the text is objectively a success. While I liked it, text in a badge causes all sorts of reproduction issues under different use cases.
Is it perfect? No. I think they could have kept the colors from the Florián cross in the new logo, and it would still look fine. On the other hand I’m glad the pronounced Florian cross is gone as now the team’s logo doesn’t strongly resemble every fire department’s logo.
Actually, he did show up. Just looooooooong after the call so that no one was looking. He got the kitty down from the tree and immediately took it to the gathering of his coven. What happened after that is secret.
Confirming what we already knew Also included in the above link 👀 pic.twitter.com/z2JWZ4i9Zz— Chicago Fire FC (@ChicagoFire) June 22, 2021
This isn’t a jersey leak by any means but one possibility we could see is the C Star being used as the kit logo. I’m a huge fan of this idea pic.twitter.com/mhRCVC3pJ5— TR (@TyrusRoseCF97) June 23, 2021
On the one hand, yes- we could be called the Chicago Rubber Dicks and I’d be fine if this was our normal kit that we had more often than not as a our primary- this is our identity way more than the word “Fire”. Not that they have to be in opposition to one another, of course, but given the self-imposed identity crisis the club went through with the last rebrand (we’re FC now- we’re global!) seeing this kit itself makes me forget about any and everything from the badge to the name. On the other hand- are we still “Fire”? Like, hurray, as secondary word mark that will barely be used says it, but our kit doesn’t even have the Florian cross that people lost their minds over on it any longer (assuming they go this route of course), and the white c star doesn’t really “pop” on its own here. If anything, it would make more sense and lean a lot harder into the “Fire” identity for them to have the logo with the cross on it but without the navy circle in the jersey- it would definitely be the nostalgic route as well since it evokes our old kits without reverting back to the old logo. I mean, look, I’m buying one either way, but I have bought shit with the Fire crown on it so I’m not a representative sample when it comes to their target audience. It seems like the team is still trying to have it both ways here, instead of leaning into the old identity or creating a completely new one, they want to get money from the few remaining old dorks (and their kids at this stage in the club’s timeline) that love the “Fire” identity while also moving just far away enough from it to appeal to the rest of the population that doesn’t want to wear merch that makes them look like a member of the Local 328 Firefighters Union.
It looks like it is just waiting for “CCCP” to be planted on the chest…but I like it! However, I think that because we so collectively yearn for something so simple as a red home jersey (how the #%^* did we stray so far?!?!) that anything on a shirt even hinting at red is going to get our approval.
“It ‘says’ Chicago but it doesn’t ‘say’ Fire. But better than the last one which looked like Medieval Times.” -Diane Burton