Revolution Readying a Rebrand?

I like it a lot and hope it replaces the current abomination of a logo.

 

It appears as if you'll have your wish.

@MLS has trademarked the new @NERevolution logo leaked by @WilliamsBob75, in case anyone was still doubting its authenticity. pic.twitter.com/d4XBdA9qeE

— Bill Reese (@ReeseCommaBill) June 15, 2021

 

Excuse the pun but this is revolting.

Time to organize a revolution.

 

It's inoffensive and a marked improvement over anything else this league has tried in terms of branding in the last decade.

I hate it

 

Ill never buy anything with that garbage logo on it. It really is crap

 

It’s less a rebrand than a rebland.

 

Nothing about this says "New England", "Revolution", or even "soccer".

Without the words, it looks like something that wouldn't be out of place on the hood of a car.

 

I stopped supporting the Revs years ago for a litany of reasons, but the logo was emblematic of the club as a whole. Cheap, lazy, embarrassing, inferior to the league, and a clear, obvious and easy opportunity to improve that was never done.

Now, this leaked badge is odd, uninspiring but better. Problem is, why throw away 25 years of history. Any rebrand should incorporate some of what the Revolution has become. You can tweak the hideously stupid crayon flag to something completed by an adult, you could use the unofficial tree in some way. To rebrand like this to something uniquely generic is pointless. They might as well just drop Revolution altogether.

 

Corporations put trademarks on all kinds of things they never use.

This is probably a trial balloon. Keep shooting if you want.

I agree with those who hope for some kind of nod to the original / current logo, as FCD claimed to do by maintaining the "burn" on the forehead of that bull in their new logo.

When you see a commercial and think "jeez that's the stupidest thing I've ever seen" that usually means you are not the intended audience. Same might apply to us here on BS.

 

As 25 years of history goes, the Revs' is pretty disposable. I kind of blame the supporters on this. We knew the patch was awful. If we didn't want to leave it up to the marketing department, we should have taken some initiative. Anyway, here's hoping the new patch brings better luck than the old one.

 

When I was a kid, I was into sports simulations. I would invent games, create leagues and teams to compete in them. Even though I'm not artistic, I would sometimes draw logos for these imaginary teams. Inevitably, when I ran out of ideas, I would take the team's initial and draw something around it.

My point is, this new logo is lazy. It looks more like a logo for girl scout Troop R than it does a sports team.

You may not like the crayon flag, but it is easily identifiable with soccer, and with an American theme. Show it to someone who has never seen it before, and then tell them it is for the Revolution soccer team, and they will probably see the connection. Isn't that what you want from a logo?

Look at it on the bottom of the mlsssoccer.com home page, along with all the other teams, and it stands out. I like that about it.

 

Don't come back now! On top of having no respect for you for jumping ship during some terrible years, you're also wrong.

Have fun supporting the retarded younger brother of Manchester City.

 

Better than being the forgotten son of the Patriots.

I certainly don't seek your respect, but explain to me where I am wrong here please. Is the crayon logo not nearly universally panned by revs fans?

Anyways, the Revs turned me away from the league. As a Westchester native, City drew me back to MLS, even though it's been far from perfect.

I typically don't comment in this forum anymore because I'm not a supporter, but I felt that my opinion regarding my perception of the club and logo was relevant enough to the discussion that I decided to drop into this thread.

And don't worry, I'm not contemplating a return to supporting the Revs. I wish you all the best

 

As a team that has built our own history, instead of trying to piggy back off the success of City, things become different. Have I hated the Revs logo at times? Certainly, but like many people have intimated in this group, it's one of those things that has grown on many of us.

I think the time to change the logo was in the early 2000's.

At the very least, this better be a decision that is opened up to the fans, with the team being receptive of making changes.

I'd take our current logo over that rejected Rolls Royce design every minute of every day.

If this is the new logo, I'm certainly underwhelmed, but it better mean that the traditional script across the jersey chest is replacing UHC.

Boy, I wish I had 40 million to throw at my forgotten investment.

 

To be clear, the 'current' logo is part of distinct style (of which the name and history, I know nothing), but it isn't 'something completed by a child'. It's a rough 'paintbrush' rendering - a recognizable style (like the storage tanks off the Southeast Expressway). Yes, perhaps that style is rooted to a specific era and maybe it needs to be updated, but let's stop calling it 'childish' or a crayon drawing.

And, while I'm ranting, we should dispense with the ... this logo is awful, that one is great, etc. They are artistic renderings: one can like them or not and anyone can have opinions, artwork isn't implicitly good, bad, etc. - it's just someone's vision, that some will like and others won't.

 

Here's why I disagree. First off, soccer with an American theme was/is an atrocious idea. We don't need some hucksterized version of the game. Just give us soccer. The Revs logo, on top of being bad finger painting, is beyond hokey. It's no naive it's even got a soccer ball in it, as if they've got to remind us what sport this is. It's American flag + soccer ball. Nothing is more lazy than that.

As for the new logo, it's impossible to find a symbol that encapsulates all of New England. I know fans have tried to adopt the tree, but so have some other seriously demented elements of our society, which makes it problematic. They could go with something like a lobster or a lighthouse (shout back to the Beacons), though much of NE isn't coastal. I'm partial to recognizing the Fall River Marksmen as part of the team's unofficial lineage, though pistols in the logo probably wouldn't play well. I sincerely doubt there's an object that would get a consensus on being a proper symbol for all of NE.

So they went the route of the Red Sox and Bruins and chose to accentuate the R. I like the 1996 around it. Pays tribute to the club being a founding member of the league. Also think it's a bit subversive. That sure looks like the top of a rose to me. Main thing is it pops. It's going to be prominent on a shirt or a website even if it's generic.

Seeing that fans have tried to talk themselves into the terrible current patch. I'm sure they'll cotton to the new one over time. If the Revs win a Shield or MLS Cup with the new patch this season, it almost instantly becomes a good luck charm.

 

Well, this gives us something to talk about until they start playing again!

I do not like the proposed emblem. My biggest complaint, what is that thing going thru the R suppose to represent??? I find it very distracting. And to the, how do you represent NE argument, you start by having 6 "bump-outs", not 4. One for each NE state.

Can't wait until Saturday!
Go Revs.

 

We are all entitled to our opinion, but I respectfully disagree. I do not find it atrocious to have American themes for an American team in an American league. Clearly the name Revolution intended to hearken back to history and I have no problems with that. The team has built on the historical context with the minutemen firing muskets after goals and with the incorporation of the pine tree. If a new logo must be had, I wish it would build upon these concepts.

Even if they want to throw out the history and go with a generic R, please make a better R and maybe don't cross it out as part of the new design.

 

I like that. Could even come up with slight alterations for each state.

 

That whole "soccer with an American theme" concept is couched in the idea that soccer had to be something different to work in the U.S. It didn't. We didn't invent a better, more engaging way of doing it. In the Revs' case they made a few sops to Revolutionary War history while the identity they forged was sterile and suburban. If you can't tell, I never was a fan of the overall MLS 1.0 product.

Anyway, I don't think that rudimentary marketing plan ever forged an identity. It didn't galvanize fans let alone the New England region. The Revs have always been grappling for an identity. Incorporating the muskets into the logo to hearken back to the Marksmen would have been a nifty idea, but do they want guns in their logo? And the pine tree has issues given who's co-opted its use in recent years. For me, a new logo hopefully marks a hard reset in how this club does business (building on what Arena's been doing on the team side).

 

There have been a number of logo threads in this forum over the last 20 years. I feel confident that a number of the home-grown versions were as good or better.

 

What? The Revs have an American theme because the team is named the Revolution, just as the other team in Gillette is named the Patriots. It is to honor the regions contributions to the Revolutionary War. It has NOTHING to do with making soccer "work". That would be like saying the Minnesota Vikings are trying to make American football work in Scandinavia.

I get that you don't like the original logo. Fine, you are entitled to your opinion. But it seems the only reason you like this new one is because it isn't the old one.

 

Please detail for us specifically why it's better. I got nothing!

 

It is kind of interesting that we (MLS) started out that way, with cartoonish original kits, then evolved to go through this imitative phase of FC This, Real That and the Other Club.

Both kind of stand out as indications of a leagues insecure with its own identity.