Maybe. Not arguing, but asking: is this something you know or something you are inferring from their activity?
Just inferring. If there is oversight from Chris or Dan or AEG at large it is the hands-off, consequence-free kind or the overseers are just as out of their depth as the Galaxy marketing team. I seem to recall @Berks was unimpressed with the chap who would oversee marketing as a whole for The Kings & Galaxy. I’m as interested to see what happens with the marketing team as I am the football team this off season. The players have been told they’re playing for their jobs; in the face of declining attendance the marketing team should be feeling that same pressure.
And the ticket sales reps. I wish I could find the post: saw a dude ranting on Twitter that when he chose not to renew, the LAG sales rep said he wasn't "a real fan."
Yep. I was a STH or multi-game plan holder since 2003 and in that time I had one STM who made me feel like being a STH was a special thing, I forget the gentleman’s name, but he was promoted to supporters’ group relations I think after just a season or two. It’s been a revolving door of people before & after exhibiting varying degrees of indifference and insincere attempts to regain my business.
all of these problems are indicative of leadership from the top. They are anecdotal, therefore the picture is incomplete. But I really wish we could do better.
I had Kristen initially and then I believe I had a guy named Aaron. They were both great and would actively reach out to me by phone on a regular basis, just to see how things were going, or to give me info and important updates (especially if it was something like a game being moved). I felt like there was a relationship there. More recently, my reps have been more hands-off and generally communicate by blanket e-mail. While there's nothing inherently wrong with that, I was spoilt by the previous approach and I'm not a great personal e-mail checker. I've actually missed a number of announcements as a result. Obviously it's on me to check my messages but I feel far more like a name on a list these days, rather than a longtime STH.
This is something I know as a (for the most part) amateur / hobbyist artist / designer. I never sell anything, but still always try to find open source stock images for both legal and ethical reasons (not to mention practical ones). They could've at least Googled for 5 for minutes to find an image without a watermark...
Laughably that site actually has a royalty free/license free/free as in beer section. P.S. Thank you. I’ve had a few things of mine stolen in the past, it’s never been a financial issue, but for some people it’s a really big deal.
All I gotta say is: why on earth would you use a picture of a child as a recruiting tool for a grown up job?
There is so much right about this current discussion. Social media is a part of an effective marketing approach, but social media is not marketing. What they all seem to miss is that it is all about the brand. The brand and everything associated with it should be sacred. Customer experience is part of marketing - that includes game day experience, but should be so much more. It includes attention to detail. The drive for LAG to be "world class" on the field should include the drive to be world class off the field. Typos, changing fonts, misaligned graphics...The use of an unlicensed image isn't funny - its just stupid and lazy. Let's throw in a few 69 jokes while we're at it. The best marketing teams find ways to build emotional connections with their brand. They don't make fun of their fans.
I totally agree. From following LA Galaxy on social media with all its birthday hats and pizza images and stupid trope sayings you get left with the feeling that the Galaxy are not serious. That bothers me the most. The Galaxy and their excellence is serious business and when things are not going well it should be taken seriously and that should be reflected throughout the organization. Instead we get (in last few days) : - promotional video of one of our biggest busts (Zardes) -invitation to vote on goal of the month (for a team that can't WIN) -promotion for a free hat (just pictures of players wearing the hat, no info on how/or how many get the hat ) -stupid slang things like "we workin" or "puttin in work fistbump" or other stupid emoji things. -apology video about cianni "troubling start is behind him....sure...." It just all seems so programmed and disconnected from the reality of the season and state of the club. They are getting eaten alive by their new neighbors. Season can't end soon enough.
I was actually coming to this thread to defend them a bit, because running social media when the team sucks is a hard job, but never mind. They really don't know how to be professional.
The replies to his post are pure gold. Its a circle-jerk of support for Chris and his awesome marketing prowess.
The marketing department with another own goal. “Hey look I did something amateurish and unprofessional and got called out on it, so I’m going to highlight the fact I got called out for being amateurish and unprofessional by doing something amateurish and unprofessional”
Well, this is the guy who came in here and got roasted so he then made a sock puppet account (or had another employee do it on the same computer) who came in here and tried to defend them while acting like an average, un-biased fan.... So I'm really not surprised....