Sounders to Open up full capacity three times this year; all-time record attainable?

Discussion in 'MLS: News & Analysis' started by Stan Collins, Mar 26, 2012.

  1. Stan Collins

    Stan Collins Member+

    Feb 26, 1999
    Silver Spring, MD
    http://www.sounderatheart.com/2012/...riendly-open-stadium-timbers-whitecaps-galaxy

    I bring this to the forum's attention because I believe if they sold enough tickets for the three regular season games (against Portland, Vancouver, and Los Angeles) and the rest of their season schedule, this would give them a crack at the all-time record for season attendance (regular season), over the 1978 Cosmos.

    According to wiki, the '78 Cosmos officially drew an average of 47,856 per game, for 16 games, for a total of 717,840. The 2012 Sounders have hosted twice, averaging 38,768. If they drew that average for all 17 home games, that would be a home attendance total of 659,056. (Which would by itself be 4th all time, behind the '78, '79, and '80 Cosmos teams, I believe).

    But they're opening to full capacity three times. Century Link stadium seats 67,000. If you replace that 38,768 crowd three times with crowds of 67,000, the total would come to 743,752, which would beat the current record by over 25,000 fans.

    Put another way, they'll have to keep up their current crowd all season, and average around 58k and change for the three full-capacity games to beat the Cosmos. But it's at least mathematically possible at this point that a record that has stood for over 30 years could fall.
     
  2. Yoshou

    Yoshou Fan of the CCL Champ

    May 12, 2009
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    I can see a sell-out for the Portland simply because there seems to be more interest in the Portland/Seattle rivalry among Sounders fans and, I'm guessing, a very large number of Timbers fans making the trip up. However, I'm guessing the Galaxy won't break 50k and the Whitecaps won't break 60k. Part of this is because I'm not expecting the 4-game packs to sell that well. Chelsea was here in the inaugural season and sold out, but this year's version isn't as good as the team three seasons ago and there is a growing apathy to friendlies in general among Sounders fans.

    I do, however, think the Sounders will continue to maintain the 38k+ average for the rest of the games, particularly as they move further into the season and the team continues to do well. That isn't to say every game will be above 38k (I'm expecting sub 38k for Saturday's game against San Jose), but I wouldn't be surprised to see 39k+ games starting in June if the Sounders continue their winning ways.
     
  3. Zxcv

    Zxcv Member+

    Feb 22, 2012
    It will be interesting to see how it pans out. You would hope that at least the Portland game is sold out. Other than that, 50k+ for Van and LA would be a very good outcome.

    Will there come a time when the Sounders add more economic value to the stadium than the Seahawks? Even with 38k, they have an aggregate over 100,000 more than the Seahawks. A 700,000 aggregate season would put them almost 170,000 over the Seahawks. A typical Sounders fan doesn't add as much value as the average Seahawks fans, but this club is only 4 years old in its current form.

    I want the NFL stadium ventures to fail, and for SSS's to prosper, but as long as Sounders are doing what they're doing, there will always be a nagging feeling that pro soccer will go full circle and end up in NFL-sized stadiums in some distant future. Then again there are always the Revs, and it could all be too good to be true.
     
  4. Roger Allaway

    Roger Allaway Member+

    Apr 22, 2009
    Warminster, Pa.
    Club:
    Philadelphia Union
    Nat'l Team:
    United States
    The Sounders also are getting closer to beating the Cosmos' streak of 70 consecutive 30,000-plus crowds in league games. Going into this season, they had 42, so they could pass 70 sometime next season.

    That streak counts both regular-season games and playoff games, but not non-league games.
     
  5. Yoshou

    Yoshou Fan of the CCL Champ

    May 12, 2009
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Even if the Sounders bring in more fans, their stadium operating cost per fan is higher because they have twice as many games as the Seahawks. Ticket prices for Seahawks games is also three to four times higher than the same seats at a Sounders match. Not to mention the higher sponsorship fees te Seahawks bring in, etc, etc. Until the Sounders start regularly selling out the entire stadium or start selling tickets for Seahawks prices, the out drawing the Seahawks across an entire season dossn't mean anything.
     
  6. Zxcv

    Zxcv Member+

    Feb 22, 2012
    That was my line for addressing everything you've just alluded to.
     
  7. lala1174

    lala1174 Member

    May 11, 2008
    Las Vegas
    Club:
    Liverpool FC
    Nat'l Team:
    United States
    Really? I would think that $110 for 4 matches is a great deal. Especially when 2 are Portland and Vancouver.
     
  8. Mateofelipe

    Mateofelipe Member+

    Mar 10, 2001
    Spokane, WA
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    It's not a bad deal, but it assumes an enthusiasm for certain matches that most fans with such enthusiasm have already acted on. In my case, it would be a great opportunity to see a few games, because I live in Spokane.

    There is very little evidence, even in the case of marketing games against Mexican teams whose fans might include many among Washington's migrant population, that the front office is aware that any market exists outside of the area that would be largely destroyed in the event of eruptions, earthquakes, and tsunami.
     
  9. Yoshou

    Yoshou Fan of the CCL Champ

    May 12, 2009
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Why buy a $50 ticket to see Chelsea for the third time in eight years when I can, most likely, get a ticket to see Portland and Vancouver for $20 each?

    I will also agree with Mateo that the Sounders are incredibly myopic to Western Washington. Not just Western Washington, but Seattle specifically. I don't think there is even a tv station in eastern washington that broadcasts Sounders games live outside of a random few where there isn't a competing Mariners or Timbers game on Root. It's not like it would be hard. All they need to do is get on one of the Spokane stations and they'd get most of Eastern Washington. The irony is that the Timbers very well could take over Eastern Washington simply because it is easier to watch their games on live tv than it is to watch Sounders games
     
  10. Stan Collins

    Stan Collins Member+

    Feb 26, 1999
    Silver Spring, MD
    I did intuit that in order to break the record, the Sounders would need an actual sales strategy beyond just making the tickets available, something they haven't really needed in years. They'd need, for the first time since like '08, to try to convince casual impulse buyers that aren't serious soccer fans to come check a game out.

    And the 4-pack, even though it's not very expensive as 4-packs go, probably does discourage the casual fan impulse buy. I wouldn't be surprised if they wound up selling individual game seating to, say, the Vancouver and LA games after all the 4-packs are sold. I do think there are people out there who have been curious, but just did not want to commit the time or money to buy seasons or scalp tickets (or watch ticketmaster like a hawk for the relative few individuals). But one might need to resort to the things other MLS clubs typically do to find them.
     
  11. gilla

    gilla Member

    Nov 25, 2007
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Actually I think this is a great package for the casual fan, remember just by being on this forum you are not a casual fan, they see a EPL powerhouse with at least a few big names by July, Beckham, Donovan (LA), and two of our biggest rivalries for only $110. I think these are going to sell like crazy, perfect for all the soccer families that don't have time for a full season of tickets. Heck I think this package would even appeal to a non sounder fan.
     
  12. Potowmack

    Potowmack Member+

    Apr 2, 2010
    Washington, DC
    Club:
    DC United
    Nat'l Team:
    United States
    For casual fans, committing to four games seems like a little bit too much to ask. For a family of four, you're talking about $440 for those tickets.
     
  13. Freddy Garcia Lives

    Feb 28, 2003
    Tumwater, WA
    Yes and no. As a STH of two tickets that splits it with a friend (we each take 1/2 the season), I am paying out about 520 with my seats. I have 4 kids, three old enough to go. It would cost me less in tickets, my kids would see more games, my wife wouldn't have extra scarves to store, and travel costs would go down significantly (come from the Olympia area). Sure I'd see less games, no pride in being a STH, seats not as good, but a case could be made for it. All that said, people like me are not going to fill the stadium. They need to sell this as a chance to get in on an amazing atmosphere, and great games.
     
  14. lala1174

    lala1174 Member

    May 11, 2008
    Las Vegas
    Club:
    Liverpool FC
    Nat'l Team:
    United States
    Points taken.

    Thanks for the info
     
  15. edwardgr

    edwardgr Moderator
    Staff Member

    Mar 6, 2006
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Stan,

    We have actually had two home matches for which have averaged 38507. Over 17 games that would put us at 654619, ever so slightly ahead of last season.

    If we keep the current average and sellout the 3 full stadia matches we would be at 740100. That would put us at about 43.5k average.

    Like Youshou I expect to sellout the Portland match, hit 55-60k for the Vancouver, and 50-55k for LA. I think I may expect a bit more from the LA for two reasons, LA transplants, and native Seattlites have a bit of a hatred for LA teams, some of that may spill over to the Galaxy. I think 720k is a reasonable target with everything above that gravy.
     
  16. Stan Collins

    Stan Collins Member+

    Feb 26, 1999
    Silver Spring, MD
    Derp. Dunno how I missed that one. Only, I see on the team's website that the two attendances were 39,232 and 38,304, which averages to 38,768. That average would be a home attendance total of 659,056.

    Then, they would need 58,784 'extras', beyond their current average attendance, between the three home games.

    Supposing the Portland game drew 67,000, that would be 28,232 over the usual capacity. Leaving 30,552 extras left between the other two. So those two games would have to average 54,044 to garner the record.

    It'll be worth watching. It seems like there might be a shot if they really make a push for it.
     
  17. IceFunk

    IceFunk Member

    Oct 22, 2005
    Beaverton, Oregon
    So as of now...Seattle is selling these in a 4 game package, are they going to give the option of single game tickets for those 4 respective games eventually??? Because if they only sell them in the 4-game package...then..???
     
  18. AndyMead

    AndyMead Homo Sapien

    Nov 2, 1999
    Seat 12A
    Club:
    Sporting Kansas City
    Frankly, this whole thing just points out how astonishing and impressive what happened with the New Jersey Cosmos really was.

    The numbers are absolutely mind-boggling. Seattle is crushing all previous MLS records, and it's still not really got the Cosmos records in range.

    The flip side, of course, is the fact that MLS, as a league, is blowing away what the NASL achieved. The medians, averages, and attendance revenue figures are much higher.

    Additionally, there are nine teams (if you count SJ1-HOU as one team) that have played more seasons than any NASL franchise did, and Chicago will make it ten next year - when the league as a whole surpasses the lifespan of the NASL.

    But for all the window dressing, the Cosmos' attendance marks are still superlative in the extreme.
     
    Len repped this.
  19. lala1174

    lala1174 Member

    May 11, 2008
    Las Vegas
    Club:
    Liverpool FC
    Nat'l Team:
    United States
    I'm assuming the Cosmos were paying rent at the Meadowlands. Do you if the rent was reasonable? I ask because I read somewhere that they never turned a profit in their existence.
     
  20. edwardgr

    edwardgr Moderator
    Staff Member

    Mar 6, 2006
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    I emailed the team to ask about the difference between the website, the team review, and the MLS number. Incidentally the team review matches the league attendance.

    They did last season, no reason to think they would not do so again.
     
  21. Ganapper

    Ganapper Member

    Apr 5, 2009
    Club:
    Seattle Sounders
    Nat'l Team:
    United States

    As someone that lives in Eastern Washington I disagree. No, we don't get games, but there is a lot of interest here in the Sounders.

    In the School I work a lot of the kids have been to games or watched the Sounders on TV. I think that they are missing out on the market here by not having the broadcasting, but they aren't losing out to the Timbers (at least not in my area).
     
    gblfxt repped this.
  22. Ajas

    Ajas Member

    Sep 23, 2009
    3eattle
    Club:
    Seattle Sounders
    Yeah, they already said it will be some date in June... I think maybe the 2nd or the 7th? Sometime around then. There will definitely be individual game tickets available.

    They just sell the packs first, since people who buy those will obviously get the nicest seats in the upper deck.
     
  23. BROSUF

    BROSUF Member

    Feb 21, 2008
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    You're not gonna come?
     
  24. Mstars96

    Mstars96 Member

    Jul 13, 2003
    NJ
    Club:
    New York Red Bulls
    Nat'l Team:
    United States
    When they remove the turf and put grass then soccer has won.
     
  25. Kings of Cascada

    Mar 24, 2012
    Frisco, TX,
    Club:
    Portland Timbers
    Nat'l Team:
    United States
    So with the 3 sounders games at full cap, and the Impact playing 4 more at the big O, what do we expect the average attendance per game to look like at the end of the year? For the league as a whole.
     

Share This Page