On a somewhat serious note, the second sponsorship (and all those afterward) are generally worth a pittance compared to the initial one. Pizza Hut probably got what it needed out of the deal, and now most people that know of the stadium will probably still call it Pizza Hut Park for a decent amount of time, even if another sponsor is found.
Boo Hiss. other notables with a Dallas presence: Texas Instruments Field Kimberly-Clark Center ACS Park but all unlikely candidates. Who wants to sponsor a stadium formerly known as Pizza Hut Park? The way things are going, it won't be long before stadiums (in all sports) are sponsored by movies or relality shows: Survivor Stadium Top Chef Kitchen War Horse Memorial yeah, I know, sad samples for a sign (no pun intended) of times, but don't be surprised when the MLS club from NY will soon be known as the team formerly known as the MetroStars, formerly known as the Red Bulls, etc. etc.
"Pizza Hut Park" was a better name than "Enron Field". NY Met fans don't have to worry about the Stadium naming for "Citifield". Washington is supporting the naming rights because the naming occurred before the bailout.
Man V food V Pizza Hut. It was about time someone at PH woke up and said , wow $25 million long term for naming rights. Let's cut this white elephant at the knee. To me if it was a short term NR , they would have waited for it to expire and not renew it. It's sad to see it happens, but the whole complex makes money from other sources other than the stadium. From the business side they're in black, from a news piece a few years a go.
Anyone who knows where Frito-Lay is based will know that this belongs in the "funny because it could be true" category.
Um, yeah. I'm not going to call you clueless (because such behavior would be beneath me), but I will urge you to do two things: 1. Consider that more people come through the turnstiles at PHP on a yearly basis than any other SSS outside of the HDC. 2. Look at Yum Brands' last few earnings reports and look at the overall trend in places other than China.
Sure . Why did PH decided to cut their losses and walk away from such a deal?...if you say things are better than other SSS at FCD stadium. By the way I care less what's happening in China Don't forget you're a genius.
The China part is to show the trend in North America and why there might be a need to cut expenses in that region, no matter where the money can be found. It thus isn't attendance per se in Frisco, or how much exposure they get on television (hello, Galavision!), but needing to cut a million dollars in annual expenses from the easiest place possible. Where you're exactly right is in questioning the length of the deal as a motivator - they might let it ride one more year in a six-year deal but not twenty more years in a 25-year deal. But the white elephant part might rub people wrong, who then might want to point out errors in that line of thinking is all.
As I said before the rest of the complex is making money for the operators of the stadium but the PHP by itself with the Pizza Hut name on it wasn't seem enough last year or the years before on ESPN other than Galavision at high noon, could be the reason for PH to end their association with FCD. Now I can see saying white elephant hurts peoples feeling and I make sure not to use it again..
I will say this: A million dollars or so for a company a size of Pizza Hut isn't an astronomical amount and they could've found that amount of money to cut elsewhere, if they had been so motivated. So it could be that the appropriate people at HSG weren't taking care of Pizza Hut in such a way that made the decisionmakers over at Pizza Hut to look elsewhere to make cuts, or that Pizza Hut saw a consistent lack of exposure of its namesake soccer stadium on national English language TV over the past few years, or something else. 18 more years. That's a plausible theory.
I spent four days in Manhattan for the ASG and four days in LA for MLS Cup working as a photographer for the league. Not a single photo of MLS game action was included. Other than media and supporter games, and the odd PR shoot, the majority of my photos were "Sponsor Events". MLS does a great job of taking care of and catering to the folks who make the decisions to get the big checks written. The league makes sure that the sponsors understand just how visible their product placements are. I know teams generally try to do the same, but I suspect it's a lot easier for sponsorship/partner marketing to be inconsistent at the team level.
No, it would be Campisi's Egyptian Restaurant Park. Only crappy suburban stadiums are named for chain restaurants.