Revs NEWS 1/24/10

Is this today? haha

 

A day like today is probably the only time you'd convince me to put on a mascot sauna suit.

 

An unusual journey: Fernando Cabadas' path to the Revs
http://nesoccertoday.com/?p=2848
New England Soccer Today

 

In all honesty, marketing-wise, I think the Revs missed a huge opportunity to take advantage of the Blazer's halftime bad-PR fiasco.

 

Fingers crossed?

 

how? they are more irrelevant than we are!

but sincerley what did you have in mind?

 

You think Slyde should have made an appearance at the Foxy Lady?

 

I know they are trying to steer the marketing (well, the stuff that they actually do) more towards the adult demographic, but they still attract the family crowd as well. All they had to do was make some sort of allusion/mention via social media (FB, Twitter, email, website) to reitterate how they are family-friendly (i.e. no lap dances for Slyde), affordable and a chance to see some pretty decent players (even though they might be in away kits )

 

Given their immense popularity in Boston and Slyde's overwhelming brand recognition, look for this in tomorrow's news ...



'Mark Fellsgruber, MBTA animal control, with his South Station catch'

 

Either that, or someone is going to think that one of the unions are protesting a business, dressing a guy up in a rat suit!

 

No lap dances for Slyde? Damn, well... it's not like Ben Olsen is available for bookings anyway .

FWIW, the Revs have taken out the entire back page of the Metro today for a season-ticket ad... which is a whole lot better than nothing. That being said, it would be nice to see a bit more 'hard' news coming out of Patriot Place, or even something along the lines of a Q & A on the website with Didier Domi.

 

Exactly. It's better than nothing but there's no cohesion to their marketing, ever. It's tactical, not strategic.

I pass through South Station all the time en route to work and if I saw Slyde I'd keep walking. It's embarrassing to approach a stuffed animal for handouts unless you have a young child in tow or are trashed and don't care either way.

 

I think alot would depend on who is wearing the suit too. If you get someone with a Philly Phanatic type attitude who will engage people as they walk by, it could be good PR. If the guy just sits there waiting to be approached or just waives as people walk by they why bother

 

I'd be okay with this.

You know, people like to speculate on how this team is hampered by the attitudes of guys like Kraft and Nicol, but I think the real problem is Slyde. His outmoded thinking has cost us more than one trophy, if you ask me! In fact, I'm going to go ahead and change my BigSoccer name to Slyde Out.

I just think funny animal costumes are hilarious and like free stuff, but hey, thanks for writing me off as a small child/drunk shithead!

 

THANK you, much better

 

Well each to his own and more power to you, Mike. I honestly didn't mean to offend your delicate sensibilities. Lots of room for all kinds of Revs fans of all ages and personalities down at The Cavern.

I'm probably wrong or devoid of humor to suggest a marketing campaign aimed towards adults (I think) at a busy commuter rail station in Boston anchored around a big furry fox handing out professional soccer tickets may, um, fail.