Except that the Chevy Nova story is a myth (albeit one with quite a history) http://www.snopes.com/business/misxlate/nova.asp
There is a major difference between the two. Those were league sponsors that were being put on the back of jerseys, and no money was going to the actual teams. They did wear ESPNDallas on the front of their jerseys for a couple of games when the website was just starting up. Don't know how much money they got from that.
Must spread rep, blah, blah, blah. I was gonna say this, but Beryl beat me to it. If you want a good car analogy, think of the Toyota MRII and why they don't seem to sell many of them in French-speaking countries. Say it out loud in French: «Em-Air-Duh» and it sounds a lot like the French word for, well, fecal waste matter. Who is going to buy a car with that kind of name? So they just added a number to it so it is the «Em-Air-Twah» and called it a day. These things don't always work, though. We call a crappy car that is always breaking down a "lemon," but fortunately for the French car company Citroën, French people don't use that expression. Good thing, because they are only one letter away from the French word for lemon - Citron.
I think this is part of the reason much of their US advertising has the tag line "It's pronounced 'Beembo.'" BTW, I decided to do the research I was too lazy to do earlier: it was Sara Lee's bakery division that they bought. Even prior to that purchase, they were the biggest single baker in the US.
My first (and only, thank god) marketing class in college had the mantra: "Now, new, free, sex" as the key words to successful marketing (I, of course, took this as a philosophy of life).
Garber changed his stance to "most teams" when asked about this by Grant Wahl. Any guesses who the one team who wont have one will be?
It sounds like after he said "every team" he (or people at the league) contacted KSG and now it's "most teams".
Well, at least we'd be sure of winning the 3-team tournament in pre-season training camp with these two. Then again, it's kind of like saying you are smarter/better/nicer/richer/more whatever than Santa Claus and the Easter Bunny...
Call me skeptical that they're coming into the league at all. They're saying "2013" without any place to play and are relying on the Wilpon family to help them build a soccer stadium in the parking lot of CitiField. I'm sure that will go over real well with the Mets' fan base who see the Wilpons in a less-than-flattering light. I think the real push here is what people have said all along, a retro merchandising operation helped along by Harlem Globetrotter-style exhibition games featuring out-of-season all stars. The Cosmos organization denied this and then announced their plan to play "inspiration" games...with out-of-season world all stars. I'm not going to buy it until a ball is kicked in anger. Don't hold your breath.
That's why I was hoping that The Fightin' Gerunds over in Kansas City would have used "Cosmos" if they were going to rebrand. It would have been frickin' hilarious to steal the only thunder those clowns have - the name. There may well be a new team in New York named the Cosmos some day, but it won't have anything to do with Chinaglia, Stillitano and those other idiots. I would take our absentee owners any day over that mangy lot.
I think that's what the Borough Boys are going to want to do when they either A.) don't get their team at all B.) Get a Cosmos that plays at the New Meadowlands or out on Long Island C.) Get a Cosmos that is just a barnstorming sideshow
Do you want to make a side bet? I'll take 2013 or 2014 and you can have anything after that? Name your price.... season tickets, authentic customized jersey, $100 gift certificate to Bass Pro Shops....
They are now. BIMBO-branded bread is showing up in the Shaw's I frequent ... and it's in Cohasset, one of the Gringo-est towns in the state.
I've seen it at Stop and Shop in Plymouth, a town that's always welcomed immigrants. Much to the regret of many of the original residents.
Dinner at one of the fine establishments in Patriots Place? But you have to take 2013, they've repeated that year confidently and often. They sell Bimbo products at the Johnny's Foodmaster in Arlington now, and it does not get more (pardon the pun) whitebread than here.