An AC can coolie, an AC keychain, a copy of the SSTL magazine with Ralston on the cover, a pair of Athletica socks, ponytail holders or headbands from Athletica, an Athletica pencil, an AC static cling, and the bag itself was an Athletica bag. You could also get all the Athletica scarves you could carry. I'm likely forgetting some other piece of Athletica gear.