Friday evening news dump, they must have not been that proud of it...but yes, improvement over their latest attempt but still probably should have kept the original.
Proportions are off for me, particularly the blue element. Still think it's a little too simplistic in the graphics, but if the fans are happy then so be it.
I like it. I don't think a return to a full Florian cross was ever going to be in the cards, the old crest was too often mistaken for a Fire Department badge.