These Championship rings definitely won't reach a global audience, and I'm worried they won't even register in the outer belt of the Tri-State... https://www.mlssoccer.com/news/columbus-crew-players-staff-presented-with-mls-cup-championship-ring
Im asking i have no idea what level her involvement was ….. that’s why I’m asking because perhaps she actually had nothing to do with it
Dee went on a podcast, on MLS site, hosted by the ladies (IDK their names), and was talking about the stadium. She said Whitney (her daughter), who has a finance degree, played a big part in the design of the seating pattern at the new stadium. She was bragging on it and said Whitney had a great "eye" for design. No actual qualifications, mind you, but a great eye. Anyway, I hated those stupid triangles, and the fact that you cannot tell whose stadium it is by looking at the seats. Team name & colors absent. No crests. Etc. But whatever, not a huge deal. There had been rumblings about the FO hating the yellow seats for a long time, and black is problematic, so, OK. I guess. Then the rebrand hits. And the link between those stupid triangles/Ohio flag shape cutouts & the new logo. Now, no one at the FO has ever taken responsibility for the rebrand idea. You'd think Bill Barr, Jeff Sessions, and Rod Rosenstein were running things. But from the timeline, our Victoria Secret head of marketing seems to have come on board too late to be involved. More of an implementation gal. Ditto with most of the business oriented FO types we currently have. That leaves: the NYC firm the FO hired, Bez, or the owners. Or a directive from the league. Now, Bez ain't a graphic designer. Though no doubt he signed off on it. If that is what the firm came up with, both he and ownership would have HAD to for it to proceed. From all the reporting I've seen, Whitney and her "eye" for design has been the most hands on Haslam in this project (as opposed to Dee, Jimmy, or JJ). Reportedly at meetings on it, etc. Again, no one will admit to it being their baby now. But the comments by Dee from before the firestorm saying how involved Whitney was with the triangles/seats at the stadium (where new logo stuff is everywhere) certainly points in her direction. Whose idea it was may even be irrelevant at this point. More important is whose decision it was to proceed even knowing the fans would hate it. Bez certainly OK'd it with that knowledge. Whitney was awfully involved to be ignorant.
https://www.dispatch.com/story/spor...isstep/7708980002/?utm_campaign=snd-autopilot Not a lot new here. But, as has been hinted at by fans who've met with ownership, the logo is here to stay. They like it, and they're the only ones with a vote.
Sure, but don't hold your breath. Nothing's for ever. But I assume it's here for at least 5 years, more likely closer to ten. I hope I'm wrong, but see no reason to conclude otherwise.
At the end of the day,this had to have been done either with the blessing or at the command of the league. If the second,Garber chuckles evilly. If the Haslams did it to themselves and asked permission ,I imagine he was ROFL his ass off after he hung up the phone.
I assume there are league-wide brand guidelines that teams must follow. There have to and should be. We see them most often on the layout and content included in every team website. Fonts, style guides that ensure teams use the same general verbiage in their press releases and news stories. And I guess that must also relate, to an extent, to visual design. Personally, I doubt MLS would have required a visual rebrand, or had anything to do with the crest that was designed. The club hired all the people who did this work, not the league. Still, whatever was designed represents MLS. There are league and club logo lockups that would need to be approved. Obviously, the new design appears all over the league website, so they'd need to see those graphics ahead of time. So, yeah, final approval? Sure. But much more than that? I doubt it. I understand that we hate Garber, and why. I just doubt that he hates us as much as we imagine. The opposite of love isn't hate, after all, it's apathy. And I assume Garber has many more things he cares about than the Crew logo. Our attitude about Garber is a bit like how USL fans think Garber stays up nights conjuring up dastardly plans to destroy lower division professional soccer in the country. When all he really cares about is getting more major markets in MLS as the league expands, thereby bringing in more expansion fee revenue and making existing franchises more valuable due to scarcity. That might someday squash a Phoenix Rising or an Austin Bold, but it's really just USL being in the wrong (major media) market at the wrong time. Not because Donny G hates USL, or really gives two shits about the Crew.
Also in this story, I found out through more reporting that #Crew96 GM Tim Bezbatchenko was not sent the report warning of a rebrand disaster and did not know report's exact contents until last month.Wanted to set the record straight. https://t.co/8OKjcaHQ93— Jacob Myers (@_jcmyers) June 16, 2021 WTF?
Probably heard that from the same sources that told him the Lower sponsorship wasn’t for naming rights…
No one who's a decision-maker seeing the report points to systemic failure in the organizational structure. Or they're lying. I mean, Bez met with some of these same folks in summer 2019, right? He was in the meeting with the people who, based on that experience the the NDA they were under, generated the report. If it wasn't given to him, it's only because no one in the organization who DID get it thought he'd care enough about this feedback to see it. Disregarding the opinions of your most dedicated clients is at the core of this entire shitty episode. I know the people in that last meeting with the FO and ownership were convinced of the sincerity of everyone across the table from them. But it's hard for an organization to change its culture. Takes more than a meeting and a commitment to create a couple of low-mid level staff positions.
I've said it since the (fake) olive branch meeting. The owners were not caving on the logo - they were 1000% committed to it. They made a few small concessions but were dead set on jamming it down our throats. We are stuck with that piece of shit probably for many many years. I WILL NOT BUY ANYTHING WITH IT ON IT- EVER! To those that say it's just a logo. Well as part of supporting your team you like to proudly wear their gear. If the gear is embarrassingly awful you won't buy it and it truly affects your ability to outwardly express your support and passion for the team. I never cared for the original logo. I thought it needed updated years before they did. I rarely ever bought team gear and my public support of team was minimal. When the rebrand happened, it was finally something I could proudly wear. That's when I bought season tickets. This new piece of crap has definitely soured me and lowered my enthusiasm for continuing to support team. So much so I'm really debating my future as a season ticket holder. It's not just a logo to me. Dee's latest comments are all just lip service. She is spinning. She wants it all to blow over. And it seems she is getting her wish with at least a portion of the fan base - but not me. I get angry thinking about it. they've done nearly everything right and they think this was a minor misstep, when in reality (at least for me) it was huge. No words are going to mend that fence, only real action - only killing that turd.
Can we stop beating a dead horse here? It’s not like the round badge has any sort of historical significance to anything. Did we win a championship with that round badge until 2020 after the new one was already designed and ready to be rolled out? Did we open a new stadium with it? Almost nobody gave a shit when we dropped the old construction worker crest. I was sad to see it go but understood their reasoning for the change. We’re staying in Columbus as The Crew. That’s all I need.
Congratulations. Fortunately, fans have all sorts of Crew stuff we can buy that won't have that crest on it (if we hate it) or include it (if we like it or don't care either way). Hell, I have enough jerseys, anyway.
While I agree for the most part, the round badge looked good, the new one doesn’t. I didn’t particularly care for the construction worker logo but the historical significance overshadowed the cartoonish look. I won’t buy anything with an ugly logo on it but I’m still going to games and supporting the team.
I'm in the same place, and ultimately this is why any sort of uniform fan action to push it all the way back to the old logo was doomed. T-Bone's thread here kinda gets at it. So many things were changed at once that it was tough to have a fan consensus on what was most important and present a unified front. Some people didn't like the old crest, some were opposed to any change, most didn't like dropping the Crew etc. But to get the whole thing rolled back you'd need 2-3,000 willing to walk away from their season tickets until all demands are met. Crew supporters had a choice to have a nasty, public, and distracting fight to keep the old logo, AND get SC dropped - or take the compromise and work towards better solutions in the future. I can see why they took the compromise for the good of all parties.— Jonathan Smith (@DegenerateTBone) June 16, 2021
Compromise on this issue was an.intelligent, mature and responsible position by the supporters. I've had my gripes with some of them over the years but I have to give credit where credit is due. They got this one right. Dropping Crew from the name was a stupid clueless thing to do and they corrected it. Changing the crest to a dumb little icon is annoying but not a hill to die on. If you don't like the new logo - and I'm not a fan by any means - then buy something else, but poisoning the water over it is just bad form.
I agree. Had the team not be on the verge of opening a brand new stadium and training facility, both loaded with already ordered, paid for, and/or installed fixtures with the new logo, I think the supporters could have dug in and fought for more of a change. But, understanding the circumstances, I think the supporters made the right decision and the team did well to appease the fans as much as they could. I do think we can expect a new logo, or reversion back to something close to the previous logo, in about 3 or 4 years. That's just my hunch, but I'm sticking to it.
Nobody gave a shit about dumping old logo because it was not good and was replaced by something very good. We give a shit about dumping the round logo because it was very good and the new one is embarrassingly bad. It's actually very simple logic.
Another point on this issue. I want to buy Jerseys/hats etc, not just to proudly show my support for team, but to put $$ in the team coffers so that they can spend it on better players, so they can win. By saying if you don't like it, just don't buy it then it negatively impacts the team's bottom line. Further opening the new stadium is going to create a buzz and interest in the team. Having a really good logo and long time fans wearing it on new merch, it is important to the image to new fans. They in turn will want to buy it. When it's crap it takes that extra flooding of market with merch away or at least dampens it. Again this is more than just a logo and why I'm not going to except the so called compromise. I said it before the mtg with team - 2 non-negotiables - Crew in name & shitty logo must be scrapped. A compromise would have been agreement by team to do so but with understanding that it would take time due to pre-ordered stuff and the amt of money spent on it. Instead we get the mind numbing answer from Dee that it's here to stay.
That's not exactly true as I recall from discussions here. It just wasn't as contentious as this case. And one may recall that shortly after the new logo was introduced, Kei Kamara did the construction worker pose with two fans after scoring a goal--which is one thing I liked him for,