nothing I can see the Crew pushing a business owner or cooperate sponsor to advertise or do business with the club and the sponsor not wanting to spend the kind of money the team wants them to spend try to find an excuse to get out of the situation. If you are trying to get out of an uncomfortable situation without offending anyone,you will come up with any fake excuse to be able to walk away! No I won't spend money because of the stupid roundale
I can see the management, in their closed-door fantasyland rebrand meetings, convincing themselves that this is true. What I can't see is it actually BEING true. Among other things, it implies that the top business executives in Columbus are dopes. The Crew was sold, with much fanfare - it was in all the papers, as they say - in October of 2018. Everybody knows that Precourt is long gone and if they don't changing a graphic isn't likely to convince them. It's a silly contention and they ought to be embarrassed to try and sell it.
However, if true (and I appreciate the skepticism here), it could have been more that sponsors wanted to see a new look for a new ownership group. It's also possible that the former owner burned a lot more bridges than we are aware of. Or it could be what my brother once told me about CEOs (he used to work for a company that had 5 CEOs in 6 years)--that the first thing the new CEO does is dump all of the prior CEO's pet projects--like a dog smelling another dog and lifting its leg....
The entire argument, however, is a straw man. Think the old crest is in some way inadequate? Fine! Change it. The fanbase, by and large, had heard the FO say there were usability issues with the existing crest, across digital and physical platforms. I mean, okay, it was a weak argument, if you ask me, in that it's certainly no worse than many other league crests that are used in the exactly the same way. I think the larger point is that they wanted to create a coherent visual brand, a family of materials that looked and felt related to one another. And fans were okay with that, and naively assumed that meant the FO would respect the organization's roots and pursue change, here, in a way that played homage to club traditions. The problem, is that that they did a crappy job of accomplishing that task. To paraphrase a rather famous historical statement, the FO or ownership or both felt it was necessary to destroy the old brand in order to save/build the brand. And they were terribly wrong in that conclusion. Which, as we now know,. included dropping the "Crew" as the official name of the club. It's possible, to an extent I suppose - a shallow-rooted, uninformed sense - that some business leaders have said, sure, swap out the old "logo" and start fresh! But if there's one thing those business leaders presumably care about, it's the opinions of customers who'll be seeing their new ads with a new team logo that's now associated with them. And, by and large, those customers hated the new club brand. Because while some people in upper tiers of the Crew hierarchy seemed not to like the old crest, and I suppose some local execs might have in some weak way associated the crest with Precourt (I remain unconvinced), their customers - ticket buyers and product/service purchasers - liked it, More than liked it, even. We'd adopted it. Invested money in acquiring lots and lots of stuff that displayed it. Were thrilled to watch our team win a championship proudly wearing it. The decision-makers ********ed up. Period. Now we're stuck with a visual brand for the foreseeable future, because I don't think this thing is going away any time soon. Will fans adjust and learn not to hate it? Maybe. Some, many, maybe even most fans. As if the goal of the exercise was to create something that a plurality or modest majority of fans, someday, with a few beers in them, can stomach.
I don't disagree with your point, but you'd surely agree that "I don't hate it" is a huge step above "it makes me want to vomit up my lunch".
Surprisingly tame. My expectations were more modest, back then. Mostly, I think about boring soccer and lots of ties. It makes me sleepy.
This seems to have become pretty common over the past 6 months... Kinda makes a person wonder if the right people are in the decision-making roles. One screw up is a mistake. Two is bad month. Three is a trend, right?
To be fair, the entire organization has a lot going on right now. They seem to have trouble hiring enough people which is a national issue as well. With two facilities opening up and a pandemic causing havoc, a few things have not gone smoothly. I’m confident by this fall, season ticket communication will improve and the FO will focus on areas in need of improvement.
Human centipede. Not quite sure where that came from, but it was absolutely the first thing that came to mind when you mentioned the Druler.
I have to admit... I never bought into/got/understood this part of the reasoning. I'm not a computer programmer or a graphics designer or anything like that, but I never understood why a round logo is some kiss of death. Why? What's so difficult about using a round logo? Isn't a round logo basically just a square logo, with empty space where the corners would be? Isn't it just about the same size? Aren't there already plenty of teams around the world that use round logos? It sounded like wishful thinking to me. It sounded like something you make up when you need one more reason to sell what you're trying to do.
The "C" works as an app icon (hey look, they finally got around to replacing the goatee with the 96). My guess is it probably does work in a lot of places the old logo didn't. I kinda like the idea of the Ohio flag pendant shape. I still think it was poorly executed, but I get what they were going for. A while back someone complained that the Crew logo was the one that was not instantly recognizable among a bunch of others. I know there are lots of "C" logos, even just in Ohio, so who knows if the C will ever be distinctive enough. But honestly, the "C"-96 with and without the flag pendant outline (but especially with it) will eventually be much more instantly recognizable than the previous round logo. What's really odd, was the used the old badge shape with 96 in it for a lot of stuff. Seems a rather odd intermediate use logo (or whatever you'd call it). And that could also have been something that would stand out and be recognizable (and would have been more welcomed by fans).
That's what we all get for complaining about the dropping/reduction of yellow. Serves us right. This is why we can't have nice things. Obviously, hopefully, I'm being sarcastic. As much as I like to bag on design people, can we get some actual design professionals on this instead of someone who has a "good eye" or whatever the comment was? It's not a perfect logo, but it doesn't have to be this bad if its variants are applied correctly for the environment. Quit stepping on rakes, people.
But in truth he didn't do it. it was in process before he got involved. It was done by dedicated long time employees. Simply educating business partners to such should be sufficient. Now they have a logo fans hate. If I'm a potential business partner, I would shy away from that situation more so.
I still hate it... The c is not even symmetrical in its form... The only way that I would tolerate it if it is a second logo.. a true crest it is not, nor will ever be
the owners daughter created or was involved in making this correct ? Can some one post me a link to a article that mentions the daughters name who created this monstrosity? please and thank you
So you don't think there's any actual evidence aside from rumors and gossip that Kei Kamara is a lousy teammate but you're willing to excoriate the Haslams daughter on exactly the same grounds?