Columbus Crew to be rebranded entirely?

I think it came from the medal you get for the 5K

 

Small correction: they don't sew on badges.. This ain't the Boy Scouts.

Everything is either printed or embroidered right on the garment.

And what the hell kind of "expert uniform design consultant" did they hire to help with the branding who didn't take actual application into account?

At this point it's clear that Croci doesn't have the first damn clue about any of this stuff but somebody who spent all those years with adidas never figured any of this out?

I mean, isn't this exactly why you hire an experienced perso - to advise you on functionality and usability? Any schmuck can come up with swanky designs.

Find alternative employment, cause you suck at this.

 

M3S won't do anything that wasn't provided and approved by the team.

 

What do you mean? The authentic jerseys I own have a separate crest patch that certainly appears to be affixed to the completed shirt. Not sewn on, but also not printed or embroidered on, either. I assume it's attached by some sort of adhesive process at the adidas factory. I'm no seamstress, but that's how it appears.

In any event, it's a single patch, not a crest with "floating text" that magically appears above and below. So when authentic jerseys show up adorned with this thing, it has to be applied as one piece, not three. So the graphic w/floating text design simply won't work on the actual jersey in the shape that is supposed to drive our global brand dominance.

And, yeah, supposedly that Dilley guy, who's a close personal acquaintance of a bunch of adidas execs, helped come up with this design. WTF? None of this makes sense.

 

Flaccid obelisk?

 

This makes more sense. As many have said, it does show why the design is... less than ideal.

However, with regards to patches, etc., on shirts, my guess is when all is said and done the logo on the shirts will only be the flag outline with the C and 96 inside it and it won't include "Columbus" or "Crew". Hence the hats with just the "C". It's also not hard to have 2-3 different font color options based on what the background will be for when keeping the exterior words. Of course, if the plan is to keep the flag and it's insides, they could have done the same with this medal *shrug*.

 

Huh, I hadn't thought of that. Could be. The pride jerseys are about the only thing on the MLS store site with the new logo. And I assume these just have a logo ironed on in some fairly inexpensive way. They're only $60, after all. They do have the (now defunct) floating text, however:



Time will tell. Nothing like building a global brand by having 7-8 random logos associated with it.

 

Duh!!!

One logo per continent and two for South America. Because Guillermo.

 

Wasn't that an 80's hair band?

 

You might be confusing them with King Missile even though they are mainly associated with the 90s:

 

Definitely not a hair band.

 

Columbus angling to become a truly global brand, unlike Man U and Bayern and Barca with their limited, humancentric scope that completely ignores Antarctica.

 

Meh, none of those teams have a focused tri-state marketing plan. They cannot even form a decent global brand; take Barca for example because they are the closest to a tri-state team (Spain, Andorra, and France) --

Everyone misspells their name because they forget the swoop on the 'c' and no one pronounces it correctly. It is a wonder they can sell any jerseys at all.

 

Crew better watch their backyard since Barca setup (acquired) an academy in Powell.

 

Pat Benatar's brother just posted this photo on the massive report twit. Not sure what it's of or where it is, but I have to admit that I don't entirely hate it.



To me the best thing about it is abandoning the stupid Ohio flag idea. Who the hell cares about the Ohio flag? It reminds me of that lameass For Columbus uniform patterned after the Columbus flag when not one person in a hundred even knows Columbus has a damn flag and if they do they don't know or care what it looks like.

 

I could live with that....

 

This was the reason the FO didn’t back down on the rebrand. They needed flexibility within the logo. The round badge was all or nothing. This new one can have variations depending on the situation. I still love the round one on the shirts. The C isn’t bad elsewhere.

 

They didn't back down because they'd already committed to the new design. It was baked into what was already being produced or had been produced.

Of course, absolutely no one argued the round crest was unchangeable. It could easily have been modified with the same kind of "flexibility" you seem to be seeing here. I mean, the "96" shape inside the old crest was a flexible stand-alone symbol, too. Or the checkerboard pattern.

But basically, I don't really get your point, though. What flexibility did they need, and why? Why would a round crest on the wall in any way be a failure in this instance?

So the naked C "isn't bad" in some instances. People might not "hate" it, you know, in certain instances. My, what rousing endorsements.

Of course, it fails on the the very digital platforms the club whined the old crest wasn't suited for. And the full version of it, with the pennant outline and floating text, has all sorts of usability problems. But, hey, ownership needed flexibility... or something.

 

I could argue this new logo is less flexible. Certainly from a scale perspective. Have you seen it on TV? It doesn't fit into the TV graphic packages.

 

I've heard through my grapevine that the roundel failed on one very important front: Potential business partners and stakeholders associated it with Anthony Precourt and were hesitant - if not all out resistant - to associate their brands with his.

That's a good enough reason for me.

 

I don’t believe that , anyone who is foolish enough to be that fickle is just making a excuse not to contribute .

do you know how ridiculous that statement is about the roundel ? It’s fake news if you ask me

 

Ego is a fickle Bitch with many large corporate decision makers.

 

I heard it implied that that's what ownership said in the meeting with fans a few weeks ago.

Uh-huh. Maybe.

But, no. Cuz it's just a silly idea.

The logo? The ********ing logo? They associate the logo with PSV so they're not going to be sponsors?

I can understand ownership saying this to cover their asses for making such a ********ing stupid decision. What, AEP and OhioHealth were going to walk away unless we ditched the old crest? Donato's and White Claw expressed real concern over the Precourt-tainted roundel?

Where, at any point, does the team crest come into the conversation when the club is discussion partnerships?

 

Do not ******** with @Minnman. He does not waver.