Oh I know, but Jeebus. It's like watching two geriatrics with dead hearing aids talking about sex in the middle of a public park on a Saturday.
Like the really real Chicago Fire logo or a the abomination that they have been using that they claim is a Chicago Fire logo? Or something else entirely?
The original logo. I personally prefer the original to this one but it’s fine. My guess is older heads will tend to the old logo while more recent fans will like this one. I don’t think anyone will hate it though or shy away from buying any merch with it. Honestly if they changed one thing I would probably prefer it to the original. Again personal preference, I can’t exactly gauge how everyone else will feel but it’s good.
So about what I expected in my article about the second rebrand. We technically can't go right back to the old logo for reasons, but I figured it'd be very likely that we'd get something incredibly close to it.
I wouldn't say incredibly close, but you put both next to each other and you know they are related and not a coincidence.
update on the new crest design. they seem positive about it. says we won't get more updates for a while. A Crest For All Chicago Project Updates | Chicago Fire FC
Im not sharing any details but you won’t need it to know the logo is Chicago Fire Soccer Club. Oops I mean Chicago Fire Football Club
So basically it’s the old logo with “CFFC” and possibly “1997” on it instead of the words “Chicago Fire.” Got it.
It's not the old logo but you can tell they're related. Like a natural progression you see with other clubs. Nothing radical like this shit we just got.
The real question is does it have "We just shook up the ********ing soccer world, boys" some where on it?
If there are more crowns than rubber dicks on the new logo then we might as well start planning the next rebrand now.