https://www.underconsideration.com/brandnew/archives/new_logo_for_charleston_battery.php Out of stater, but just a branding nerd, particularly with American soccer.. Thoughts on this new logo? I actually kind of like it as an artpiece. But I feel like if they continue to call themselves "Charleston Battery", then "Battery" should appear in the crest. I do like the boldnes of the colors and the font. That said, fonting was my only issue with the last crest. And only with the word "Battery". I feel like just a touchup was in order here, but it's your team. What's the local reaction? I am really curious about the kits. I hope they get away from "Holy City FC" and just have "Holy City Brewing/Brewery/Whatever" if they remain a sponsor.
Not a Charleston fan either (but I'm a Crew fan so I respect the colors). Just wanted to say I really like the rebrand, or at least refresh of the brand/logo. Its simple, yet feels like it could of been this teams logo 80 - 100 years ago. Good work and good luck!
And the kits are up for preorder. Guessing they're still courting a sponsor. But here they all are without sponsor: https://charleston-battery-pro-shop.myshopify.com/