News: MLS NEXT (new Logo/Branding)

Discussion in 'MLS: News & Analysis' started by profiled, Sep 18, 2014.

  1. profiled

    profiled Moderator
    Staff Member

    Feb 7, 2000
    slightly north of a mile high
    Club:
    Los Angeles Galaxy
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  2. joehooligan0303

    joehooligan0303 Member+

    Dec 16, 2001
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    And people stating that it is because people don't like change are full of it. I have been wanting a new logo for a long time. I even started a thread a couple weeks ago talking about how bad the boot/ball logo is and how the league needed a new one. I had no idea this was in the works.

    So I wanted change badly. This is awful though.
     
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  3. Resurgens

    Resurgens Member

    Sep 6, 2013
    Athens, GA
    Club:
    Atlanta
    Nat'l Team:
    United States
    but damn, its growing on me...
     
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  4. LimeTree

    LimeTree Member+

    Oct 22, 2007
    Club:
    Philadelphia Union
    THEY'RE LATE. :D
     
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  5. vividox

    vividox Moderator
    Staff Member

    Aug 10, 2005
    Club:
    Sporting Kansas City
    It's a slow day at the office, here's an SKC third kit crest:

    Untitled3.png
     
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  6. ImaPuppy

    ImaPuppy Member+

    Aug 10, 2009
    Using too many parentheses
    Club:
    Houston Dynamo
    Nat'l Team:
    American Samoa
    Soccer announcements work on European tardiness standards.

    They're probably just having a breakfast consisting of no meats and some weird cheese and fruit you've never had.
     
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  7. (TxT)

    (TxT) Member+

    Jun 9, 2004
    Tampa, FL
    Nat'l Team:
    United States
    That is a logo I can get behind. Has the vibe of the pre-2008 NFL logo which doesn't hurt or ad anything; just wanted to point it out. I know you've said before your against having a soccer ball in there but would be interesting if you put, say a navy and white one, underneath the MLS letters to see how it would look.
     
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  8. Resurgens

    Resurgens Member

    Sep 6, 2013
    Athens, GA
    Club:
    Atlanta
    Nat'l Team:
    United States
    I will say there are a TON of mls haters that follow ESPNFC. And if you're a eurosnob I don't think you should be allowed to comment on a league you say don't care about. And also on that not f@$k eurosnobs.
     
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  9. joehooligan0303

    joehooligan0303 Member+

    Dec 16, 2001
    Club:
    Los Angeles Galaxy
    Nat'l Team:
    United States
    Yeah you are right a neutral article about the new logo with a poll will tell us nothing. Funny thing is it is the same marketing type that came up with this logo that put out these "random internet polls".

    It isn't like the poll was posted to sesamestreet.com
     
  10. THOMA GOL

    THOMA GOL BigSoccer Supporter

    Jul 16, 1999
    Frontier
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Not late enough, based on the 60-90 day policy.
     
  11. Gamecock14

    Gamecock14 Member+

    May 27, 2010
    Club:
    Chicago Fire
    You know your logo is bad when you can't decide which is worse, the logo itself or the explanation of the elements.

    Maybe they should just have MLS in letters like the B1G have on their uniforms if the old logo was that bad.
     
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  12. LimeTree

    LimeTree Member+

    Oct 22, 2007
    Club:
    Philadelphia Union
    Did I just hear an Adu/Edu joke? Bless the Don.
     
  13. ImaPuppy

    ImaPuppy Member+

    Aug 10, 2009
    Using too many parentheses
    Club:
    Houston Dynamo
    Nat'l Team:
    American Samoa
    Yep, especially an ESPNFC poll. The comment sections in their articles are full of mouth breathers.
     
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  14. Mad Hattah

    Mad Hattah Member

    Jun 7, 2000
    North Florida
    Club:
    Philadelphia Union
    Nat'l Team:
    United States
    The slash going from right to left, and coming out the end looks like a sword. In heraldry, it means illegitimacy or cowardice on the battlefield. I'm pretty sure I'm a huge dork for noticing this, but...
     
  15. DC06

    DC06 Member+

    Oct 9, 2006
    Within amile of home
    Club:
    DC United
    Nat'l Team:
    United States
    The more I see it the more I like it. I like minimalist design and think it looks sharp and clean on apparel. The old logo felt generic and stuck out for the wrong reasons.

    This reminds me a lot of when clubs re do crests. At first everyone seemed to hate them, like Los Angeles, then a few years down the road it was accepted and now be surprised many people want to go back to old look. Feel similarly about San Jose and Kansas City who went through similar changes.

    On another example was when MLS Cup changed. I hated the old trophies and was relieved to see a nice looking one in 2008. At the time then people moaned about it, but now it feel part of our league and this logo has that feeling too of something that will last a long time.
     
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  16. ImaPuppy

    ImaPuppy Member+

    Aug 10, 2009
    Using too many parentheses
    Club:
    Houston Dynamo
    Nat'l Team:
    American Samoa
    It reminds me of when websites I enjoy go minimalist, even on their non-mobile site, in order to appease avid mobile users and people who get flustered by options and features.
     
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  17. ImaPuppy

    ImaPuppy Member+

    Aug 10, 2009
    Using too many parentheses
    Club:
    Houston Dynamo
    Nat'l Team:
    American Samoa
    The Don just took a shot at the NFL. Hahaha!
     
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  18. nesk

    nesk Member

    Jan 22, 2014
    Club:
    SL Benfica
    Nat'l Team:
    Portugal
    whatever floats your boat= what ever you meets your fancy= whatever you like=whatever makes you happy.
     
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  19. edwardgr

    edwardgr Moderator
    Staff Member

    Mar 6, 2006
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Nice!
     
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  20. Goodsport

    Goodsport Moderator
    Staff Member

    May 18, 1999
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    So not only will the previous MLS logo patch be replaced on the right sleeve of the jersey, but so will the U.S./Canadian flag patch on the left sleeve?


    -G
     
  21. edwardgr

    edwardgr Moderator
    Staff Member

    Mar 6, 2006
    Seattle
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    I see if going left to right and ascending. Of course that is probably because we read left to right.
     
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  22. PhillyMLS

    PhillyMLS Member+

    Oct 24, 2000
    SE PA
    FIFA 15 ad time.....
     
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  23. Kejsare

    Kejsare Member+

    Portland Timbers
    Mar 10, 2010
    Virginia
    Club:
    Portland Timbers
    Nat'l Team:
    United States
    MOAR POLLS!
    This one currently in favor of liking it for non-neutrals.

    http://ftw.usatoday.com/2014/09/mls-new-logo
    39.7% Neutral
    31.8% Like
    28.5% Dislike

    1,411 total votes
     
  24. Earthshaker

    Earthshaker BigSoccer Supporter

    Sep 12, 2005
    The hills above town
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    It balances well with the Quakes half-finished logo.
     
  25. henryo

    henryo Member+

    Jun 26, 2007
    Another way to improve/better differentiate among the teams could have been the use of Horizontal/Vertical stripes, wherever applicable/appropriate.

    E.g. N.E. Revs: ;)

    IMG_20140918_233126.jpg

    VS

    [​IMG]
     

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