The "How Can they Justify Beck's Pay?" thread

Discussion in 'MLS: General' started by golazo68, Jan 10, 2007.

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  1. ugaaccountant

    ugaaccountant New Member

    Oct 26, 2003
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Have you not noticed this deal has nothing to do with youth soccer, or the Iraq war, or France. This is a marketing deal with a pretty good soccer player as a side product. Beckham wants to increase his (and his wife's) long term celebrity status and AEG is positioned to take advantage of that.
     
  2. The Truth Commission

    Mar 29, 2000
    Parts Unknown
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Posted by a guy in France. Go figure. How about trying to stay on topic?
     
  3. nutella

    nutella Member

    Nov 11, 2006
    Plateau
    Club:
    FC Dallas
    Nat'l Team:
    United States
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    The money is a large amount, but do you think that with $36 million MLS could build a top class youth system overnight? No. By signing Bexs you get more for the money; world-world marketability and a sudden intrest for the game all around the US.
     
  4. FuzzyForeigner

    Oct 29, 2003
    WA
    Club:
    Seattle
    Nat'l Team:
    United States
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    so 78 posts later and we still have not justified this investment in Beckham?

    the reason why beckham is a good choice besides the player aspect, is that he is a marketing icon that the not-so-soccer savvy americans can identify with. This is because the american sports conscious lags terribly behind when it comes to soccer. Its just like most americans know who Cobi jones is and if you ask a casual american sports fan about if he knows any soccer players it is unlikely you will hear Pele, Maradona, or Baggio. So i think that the investment is justified...i mean :SHIRTS, TALK SHOWS, ADS, ADIDAS ADS, TICKETS, YOUTH BECKHAM ACADEMIES, etc...so many money opportunities
     
  5. krayzie

    krayzie BigSoccer Yellow Card

    Dec 13, 2003
    Paris, France
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    This deal is directly related to the youth system. Simply because the youth system cannot produce world class players.

    If the the youth system was extraordinary prolific and effective in US, MLS would never think about overpaying a player like Beckham.

    In fact America cannot produce a player like Beckham... Youth system is a HUGE issue that won't be fixed by overpaying an overated british player...


    Wake up AMERICA, Beckham is not a great player, he's not Zidane, no Ronaldinho, he won't amaze you with his fancy tricks and skills... Stop dreaming. Beckham's popularity in US is due to ignorance and over mediatization of the EPL...

    Who fuc*ing cares about his celebrity status... His celebrity status is long time gone...
     
  6. golazo68

    golazo68 Member+

    Dortmund
    United States
    May 21, 2004
    Brazil
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    You really have no clue about the financing of outdoor men's soccer, LA, Beckham's celebrity status. Not the thread for you!
     
  7. golazo68

    golazo68 Member+

    Dortmund
    United States
    May 21, 2004
    Brazil
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Looks all but certain. ABC, FOX, Sportinglife all reporting same thing. Amazing that ESPN hasn't changed their home page (yet)...

    This guy is a mega-celebrity. Right place, right time for MLS and they've had the courage to pull the trigger as well. The $$ work extraordinary well, and MLS will likely profit big-time off this deal.

    This is a real stroke of luck for the league. Lamar must be smiling (even though he didn't fancy raising the caps), and maybe Angel Lamar had something to do with this coming together.

    Hooray for MLS! :)
     
  8. BigKris

    BigKris Member

    Jan 17, 2005
    Falls Church, VA
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Klinsman to coach the nats looked all but certain at one point, too. let's not go congratulating each other just yet.
     
  9. RevsFanDan

    RevsFanDan Member

    May 24, 2005
    North Shore
    Club:
    SSC Napoli
    Nat'l Team:
    United States
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Let's just hope that MLS isn't cutting off its nose to spite it's face...

    Clearly the designated player rule is a GOOD thing. Clearly raising the image of MLS and importing star players is a GOOD thing. Hopefully, the star players will also bring up the quality of play. I hope that's MLS' intent also. However, exporting our own talent is a HUGE mistake. Letting go of Dempsey, Wolff, Convey etc..is only good for the individual players..not the league or OUR entertainment dollar.

    I want to go and see quality players play. I want to see exciting games. But, I also want to see American players stick it to the star players. I want to see a one on one with Beckham against Sharlee Joseph, etc. But, it won't happen if we let our players leave...

    Why do they leave?
    Well..$$ certainly is one reason and I don't disagree with the player one bit. Go where the $$ is..plain and simple. However, Dempsey made it clear, he also wanted to go somewhere where the regular season meant something. Where each game, day in and day out, was played because there was a purpose. He wanted excitement and electricity in a stadium filled with fans that were more interested in Fulham beating Man U, than just going to see Rooney and Ronaldo come to town. Here is where I hope MLS is heading.

    I hope Beckham signs with LA. It will just give us in the fort someone else on the Galaxy to boo, along with Donovan when they come into Foxboro. We need that in MLS. It's not going to the games and applauding a nice pass by Becks that's important..it's getting on him and hoping he messes up, so our team can win. And by exporting great talent like Dempsey, Wolff and Convey, they get to give someone else the value for their entertainment $.

    So, it's safe to see that financially, it's great for LA and for MLS. However, let's not hope that this is a saviour. Even the great Pele couldn't save the NASL from doom. Keeping our young stars, paying them good $$ and bringing in quality star players will eventually make MLS the league that everyone will want to go play for.

    Now if they can just adjust the schedule to fall(winter)spring like the rest of the world, and leave the summer for tournaments and friendlies..it will make the ability to attract the stars much better..and then make the regular season REALLY mean something...all those things will make for better quality action..happier players and ultimately, satisfied fans.
     
  10. eboe

    eboe Member+

    Columbus Crew
    United States
    May 23, 2006
    Columbus, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    <politics>Too bad the Iraq war didn't cost only $36 million dollars. The amount it cost would have stopped world hunger i think... </politics>
     
  11. uclacarlos

    uclacarlos Member+

    Aug 10, 2003
    east coast
    Club:
    FC Barcelona
    Nat'l Team:
    Spain
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    This happens w/ every country except Spain, Italy, England and Germany.

    That's the financial and psychological reality.

    I'm all about listening to the player and all, but this wreaks of poor understanding of the true draw of a Big Four European league for a player:

    • soccer is #1 sport in those countries
    • media attention and fanatical fans raise the intensity level
    • top athletes in the sport
    • a LOT more $$$ involved, which makes the stakes higher and ups the intensity

    If EPL or La Liga were to switch to playoffs and no promo/releg overnight, it's not as if magically all the intensity would dissipate. That's simply not the source of a lack of intensity in MLS. It contributes -- or rather, a too high % of teams being playoff bound -- but that's not the source of MLS's problems.

    By extension, the source of the excitement of Euro soccer lies elsewhere.

    Bullcrap.

    And don't hold your breath for a schedule that goes through a US winter.

    Simplistic.

    About the only league where players bring it every. Single. Game.... is Mexico. And that's due to parity and a system that enforces parity w/ a strong hand. Ppl forget that mid-table and below teams in the big leagues play w/ a fatalistic view of the world/league/sport. That doesn't make for "exciting" soccer.
     
  12. prk166

    prk166 BigSoccer Supporter

    Aug 8, 2000
    Med City
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    What kind of revenue as a company did the Galaxy have in 2006? $20 million?
     
  13. uclacarlos

    uclacarlos Member+

    Aug 10, 2003
    east coast
    Club:
    FC Barcelona
    Nat'l Team:
    Spain
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Fixed your post.
     
  14. Sachin

    Sachin New Member

    Jan 14, 2000
    La Norte
    Club:
    DC United
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Does this mean no Christmas Carols in the stands?

    O Come Ye Norteños
    Joyful and triumphant
    O come ye, O come ye
    To Washington


    That's gold carlos, gold!
     
  15. golazo68

    golazo68 Member+

    Dortmund
    United States
    May 21, 2004
    Brazil
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Not sure.

    But if the reported deal is true, the deal not too hard to break down (approx.)


    If $9m a year (split between Adidas, AEG, Galaxy/MLS)-

    - Then, Adidas will be ponying up 2-3m per year for the jersey AT LEAST (hell, Faygo :) Xgod, whoever paid near 1m for RSL

    - AEG will earn money off Beckham's image rights....and that will total at least 3m. Given AEG entertainment interests, there are other ways for them to amortize their 3m (more?) investment

    - Beckham should raise (easily) 3m in revenue for LA/MLS. Thru ticket sales, higher tix prices, jersey sales...

    MY BIGGEST CONCERN is that Beckham pulls an 11th hour bid for more $$$ (since I think this deal can easily be rationalized, and will be nice profitable for MLS). He could 'possibly' hold out for more, but I doubt it (not a lot). He might have already gotten an extra year (which admittedly puts a little more risk on MLSs side)

    That's the only thing I see holding this up. The freight train is coming....

    PS- Just heard Beckham say he won't start playing until August. I certainly hope that's wrong, and that would suck on many levels. MLS needs to get him playing sooner this year.
     
  16. prk166

    prk166 BigSoccer Supporter

    Aug 8, 2000
    Med City
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    No offense but other than ticket sales those numbers are pure speculation. And the revenues do matter because as it is now a contract of $9m / year likely represents a HUGE chunk of the Galaxy's revenues. If the Galaxy brought in $18m in revenue last year, they're looking at sinking 1/2 of that into one player. Will revenue increase? Sure but things like shirt sponsorship are shared with the league. And a lot of what future revenues are to come in are likely to be reduced because Beckham wants at least 50% of revenue from his image rights. More so, it stands to reason that a sexy Beckham at the top of his game will garner more world-wide interest and revenue than a sexy Beckham that's perceived to be in decline and having moved to a backwater of soccer. Also, If AEG still owned the Metrostars and DC United it would make more sense since they'd be raising the values of those teams. But why would AEG put so much of their money into increasing other people's investments?

    How much money the Galaxy are bringing in right now is going to have mroe of an impact on much AEG is actually able to offer than how much he'll increase revenue. Especially when it's very questionable how much that would actually be.

    Has Addidas made any noise about any sort of a marketing deal that would actually end up offsetting a big chunk of these wages? The rumor on Reyna is that NYRB may be able to get him at league max with Red Bull inking a marketing deal with him that would help to offset the loss in wages he's facing if he leaves Citeh.
     
  17. eboe

    eboe Member+

    Columbus Crew
    United States
    May 23, 2006
    Columbus, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    big question is, since Beckham confirmed a 5 year deal, what is the money involved in that?

    Edit: Per Reuters, "The deal is reported to be one of the biggest in global sport with Beckham set to earn more than $250 million over the duration of his contract."

    Holy shit that would be $50 mil a year if it's only salary they are talking about. That's one hell of a lot bigger than we have talked about...
     
  18. golazo68

    golazo68 Member+

    Dortmund
    United States
    May 21, 2004
    Brazil
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Beckham's pulls in 44m $ a year in sponsership rights. He currently splits that with Real Madrid.

    MLS probably told him he can keep 100% (vs. give up 50%). You see now why Davy like America? And see now how it adds up to 250m (5 years x 44m)

    prk- It makes total sense that AEG and Adidas (shirt sponser) are going to be part of this. My dinner napkin analysis was just to show that it is not feasibly difficult to see the higher revenue numbers (totally 9m a year). Its there. (no matter if Adidas pays Beckham directly, or MLS goes and get Adidas or some other shirt sponser, etc.)

    Trust me, AEG/Uncle Phil aren't stupid with numbers. They worked a deal that is doable.
     
  19. eboe

    eboe Member+

    Columbus Crew
    United States
    May 23, 2006
    Columbus, OH
    Club:
    Columbus Crew
    Nat'l Team:
    United States
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    I bet it's a 90/10 split. They would be silly to give away ALL rights. 90/10 would be $39mil per season. X 5 would be $195 mil, add on $9 mil per year in salary for $45 mil and you are at $240mil, in the ballpark.
     
  20. Nico Limmat

    Nico Limmat Member+

    Oct 24, 1999
    Dubai, UAE
    Club:
    Grasshopper Club Zürich
    Nat'l Team:
    Switzerland
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Sure it sells. I just don't see Asian sport shops stockpiling Adidas LA Galaxy jerseys, that's all.

    Will some (original, not knock-off) jerseys be sold? - Sure.

    Will it be enough to deserve a mention on this "financial analysis" thread? - I very much doubt it.
     
  21. golazo68

    golazo68 Member+

    Dortmund
    United States
    May 21, 2004
    Brazil
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Of course you could be right. I hinted at that earlier with the 75/25 thing. At the time, I had no idea Beckham was making 44m from sponserships, although in retrospect, that figure makes perfect sense (given what Tiger Woods pulls in).

    Like I said, I'm sure Uncle Phil/AEG crafted a smart deal. It won't be bullett proof, but it will be very clever.

    The big difference here is that Beckham is much more than a soccer player.
    He is a media icon. This didn't exist in Pele's day (not anything like today). So the $ equation is totally different.

    I mean, endorsement deals of over 40$m a year? Sheesh...
     
  22. golazo68

    golazo68 Member+

    Dortmund
    United States
    May 21, 2004
    Brazil
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    They certainly will when the Galaxy go on their World Tour, hitting Asia, circa December 2007 :D (actually, I'm NOT joking)

    Also guys- let's be a little media savvy here:

    Its in the best interest for MLS to have '$250 million deal' splashed all over the headline (remember, this is the league thirsting for credibility) vs. $36m.

    Of course, the $250m figure is NOT bogus- just one could argue that the media rights were never in play for MLS at the beginning (remember, Beckham's media rights have grown over the last 3 years.....and likely his reps would not have done another 50/50 split with any new suitor).

    Regardless, the $250m figure makes us look BIGGGGGGGGGGGGG :)
     
  23. chayes

    chayes New Member

    Feb 29, 2000
    Raleigh, NC
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Ok... I tracked down the KC feasibility study.

    http://www.sportkc.org/news/documents/SoccerFinalReport9-29-05.pdf

    According to it, 30% of ticket revenue is sent up to MLS HQ to pay player salaries.

    So the HDC with 27,000 seats and 16 home games per year gives total attendance at 432,000.

    They get to keep 70% of that revenue, so to cover Becks' salary on ticket sales alone, they would have to increase ticket prices to average around $165 per ticket.

    Now, jersey sponsorship will offset a couple of million a year, and I'm sure they'll jack up rates on in-stadium advertising, but most of that is probably already under contract at previous rates.

    They'll be able to ask for a larger rights fee for local TV, but that's a drop in the bucket.
     
  24. SoccerScout

    SoccerScout Member

    Jan 3, 2001
    New Jersey, USA
    Club:
    Internacional Porto Alegre
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    What the $250 Million figure that CNNSI reports??
     
  25. golazo68

    golazo68 Member+

    Dortmund
    United States
    May 21, 2004
    Brazil
    Re: The 'let's financially justify 4 yr/36m for Beckham' thread

    Jeez man. Don't you guys read. Read the thread!
     

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