Will the original RapidMan come out of the witness protection program? I heard the Crewzers were disbanded after they testified.
Thats cool. Take a look at this guys rebrand on the colorado rapids. All down for striped hooped socks! http://www.uni-watch.com/2011/03/12/tweaking-the-mls-part-i/
I actually read through that whole series of articles. IMHO... that guy is brilliant! He has the whole package already put together for the Revs. They should hire him NOW as a consultant. That rebrand would be an instant winner.
Because the Lakers are clearly still wearing these: And these: And of course, they'll never ever have a white jersey.
That's my point. And the New York Yankees weren't always the New York Yankees. IIRC, they were the Highlanders.
Clearly I'm just feeling salty today, my bad haha. Any Revs fans want to chime in with news, or is this pretty much dead in the water? The stadium issue is a whole other can of worms, but if there's no new branding this year, I can't imagine it'll come until the next round of kits in 2015.
It's highly likely that the club will wait until they have a SSS in place to rebrand. I think that they look at SKC's rebranding/stadium opening as the perfect way to reinvent themselves.
Do they though? New England and Chivas desperately need new stadiums to prove that they're serious to their fanbases. I know that DC is serious about building a stadium, they have been for years. Hopefully something comes on for New England and then we can see where they go from there. I really don't think they need to go as far as changing their name if they get a new stadium. Although the total rebrand in KC generated alot of buzz around the city. Even from ppl who hated the new name, it was like they suddenly realized that they existed. But the uniform design has to go. They need something original. And MLS needs more diversity. Like LA bringing back the sash, Portland sticking with the Arsenal/Villa sleeves, I hope to see New England go to a unique uniform design if they choose to do a rebrand.
Unfortunately the Revolution brand is pretty tarnished in the Boston/New England market due to years and years of amateurish marketing and gameday experiences. I really think a full rebrand along with a new SSS would be a great way for the club to distance itself from the past and turn over a new leaf. Then again, all of this will just be lipstick on a pig if the Krafts continue to treat this franchise like a red-headed stepchild.
I can agree on that point. Yeah, I kinda added to my original post with some emphasis placed on that sentiment. Revolution wasn't as bad a name as some of the other 90's era names like Burn, Whiz, or Fusion. But I agree, it's probably been pretty much ruined as a potential brand. Part of SKC's success is that they basically started over with their fans. Yeah, even with a clean start, it can all go for naught if the ownership isn't up to the task of capitalizing. See FC Dallas. Let's look at another thing that changed shortly prior to SKC's rebrand,... the ownership. SKC's owners were all about soccer and Mr. Kraft is decidedly not. If they rebrand, build a stadium and still miss the plot, then they'll have wasted a golden opportunity. You can only reboot so many times. DC is in a similar situation but you at least know that their owners have always cared which is why they never completely fell off the deep end. The biggest ingredient, even bigger than the stadium, is an owner who cares.
Bingo. With Kraft still running the show, it doesn't matter what the team is called, where they play, what colors they wear, or who they sign. If the owners treat the team as an afterthought, the (potential) fans will treat the team as an afterthought. AEG and Hunt have both shown that MLS teams (both groups still own/partially own two teams each) can be run successfully while having other concerns. But the people in charge need to support the product. If they don't give a shit, then why would anybody else?
It doesn't really matter. Red Sox, Celtics, Bruins, Patriots respectively (link): Either way, you're looking at a potential fan base of 11-13 million.
I know this has been done to death (including my own beating of that dead horse), but I just don't see how Robert Kraft would decide it makes sense for him to build the Revs their own stadium. That's not to say that Bilello is lying; but let's actually look at his words from the original article: "I think it is much more powerful to do something in conjunction with a move to an urban SSS and really re-define what soccer means to our region." He thinks an urban SSS would be beneficial, and he's right. However, we havemany ubran stadia in MLS period, much less urban SSS. I find it highly unlikely that Kraft would move the team away from Patriot Place unless his new toy box is taxpayer funded, and that's a tough sell in this economy. Given the general malaise surrounding the current Revs look and the time it would take to get an urban SSS built, holding off on the rebrand during construction might not a great idea anyway. When your few remaining supporters know a rebrand is coming, that's not motivation to hit the merch stands. While I respect what the Revs FO keeps talking about, there comes a time to commit to your new look if only to stop treading water.
This is exactly the point. They don't need a name change, they need an ownership change. What would it matter if they were Sporting New England FC, if they're still treated second behind the Patriots? The Revolution name is fine. If they get their own stadium, some DPs and a winning team, everyone will forget about the couple of years of mediocrity. FC Dallas got their own stadium and rebranded and that didn't help them. You can't point to SKC and think it will work that way with every team and city. They're all different.
True. But the thing that often gets overlooked with SKC is the ownership change. If a marginal team gets new owners, a new SSS, and a completely new identity, then its reasonable to expect something similar to what happened in Kansas City. If a shitty ownership group builds a stadium in the middle of nowhere and rebrands, more often than not it won't make a bit of difference; you end up with FC Dallas.
The belief amongst some fans in New England is that the Krafts will be willing to commit more money to the franchise once they have a stadium built. Building a stadium in an urban setting in Greater Boston will be far more expensive for Kraft than it was for the Hunts to build a stadium in Frisco. Building a stadium would be a major investment and would most likely signify a major change in the Kraft's attitude towards their soccer franchise.
Boston Rovers would be rad as hell and a nice fit for the city with the Irish connections (ie. The Irish Rover, Shamrock Rovers, etc.) providing a neat rallying point for the fanbase. I'm talking a stadium draped in tricolors, like our answer to Celtic Park.