If mean on a per-game basis. Sat Mex league derby games can easily get "millions" (ie. around 1.5 - 3million) for a single league game. More run of the mill get 6-700k I've seen 700k+ figure for ManU games in the US. I think EPL averaged about 500k last year on NBC. Which ain't terrible. Bund was more like 100k average on Fox, if I remember right.