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Michael Arace | Columbus Crew considers changing name, colors as part of rebranding https://t.co/F1C7GuI2KO— Columbus Dispatch (@DispatchAlerts) January 29, 2020
Crew: Rebranding effort will not include a change in team colors A name tweak (ditching the clunky "SC" ) might be okay. A continued, subtle evolution of the crest, maybe. In any event, it appears that initial reactions were either overboard, OR the immediate, violent reaction forced the FO's hand and made them reject anything more drastic that they may have been considering.
As I said elsewhere, I dont believe there is or was a proposal to change the colors and/or name on the table. In a lot of ways this off season has been the new owners first chance to step back and look at the whole picture. They spent the previous 12 months doubling or tripling the pathetic front office staff, working on the new stadium, trying to assemble a competitive team, Eric, and that leaves aside all the MAPFRE maintenance issues, a security protocol, replacing 15 year old technology, on and on and on, simply to put a stop to the ugly mess the contemptible swine of a previous owner left. So they've hired a firm to, among other things, take a look at things like branding and such. It doesnt mean they plan on it but if you were spending something like $500million on an MLS team setup youd be a fool not to at least discuss this shit. Personally, I think they'll do some tweaks like losing the utterly odd SC, and they may go with Crew96 which is becoming a thing anyway. But you cant make a claim to a teams history by burning it all up. I just dont see it.
The original brands of MLS are a precious resource at this point. It's pretty much just Columbus, DC, and NE that are recognizably the same as they were in '96. That's something to be proud of and embrace.
Are you talking about the names isn't if? because DC and Crew have changed their crests in their lifetime. Also NE is one of the brands that has one of the worst MLS crests,... they SHOULD have changed theirs.
MLS will stop making decisions based on the reports of soulless market research consultants when it stops bringing them success.