The KFA Reformation

Discussion in 'Korea' started by killaorca, Aug 15, 2016.

  1. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    You simply don't understand how sports marketing works, mate.

    You also obviously don't watch any other leagues, for that matter.

    Watch some actually football and then come back to the discussion.

    This isn't about Starcraft coverage
     
  2. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    OH. LOL.

    Yea, I mean when you said TV is the most powerful form of media in Korea - that is where you lost me. No, the fact pattern is that TV consumption amongst 20-30 year olds is the lowest in the world. Unlike America or anywhere else for that matter, content channels are diverse - you don't need a cable subscription to watch live sports. Therefore your arugment that TV is the most powerful form of media is incorrect.

    And camera isn't content. They're not the same. You can shoot a movie on a cell phone camera and if the movei is good enough, people will watch it regardless. That is content. The phone is the medium.

    I think you need to get your definition on content versus medium straight before we have a meaningful discussion.
     
  3. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    Why isn't this about starcraft coverage? What is the difference? What makes content distribution different between those two platforms? As far as I can tell, starcraft makes a lot more money than the K-League.
     
  4. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    #204 bvbnz, Sep 12, 2016
    Last edited: Sep 12, 2016
    I don't think you understand where I'm coming from.

    Of course there needs to be a proper content, but the standard of football isn't the entirety of the said content.

    Do not underestimate the TV exposure in Korea - Korea is a society where cheap instant media rules how ppl think; 유행어 etc all comes from TV shows.

    It is indeed like - chicken or egg situation, however with the current level of media exposure, even if the Bluewings or FC Seoul played like Barça or Bayern, ppl wouldn't go to watch k-league games.
     
  5. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    well Starcraft is a game sold worldwide, of course it will make more money than an Asian local league.

    But all jokes aside, Computet gaming is something that most kids in Korea can relate to, hence they pay more interest. Why not try to do the same with K-league by coming up with contents where fans can feel connected? Also more/better media coverage will quench that thirst for more connection for the fans
     
  6. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    I never disagreed that standard of football isn't the entirety of the content. I've never disagreed that TV exposure isn't important but I did disagree that fcking camera angles are a game changer. I've previously stated before but I need some detailed analysis on how K-League's camera angles are inferior to La Liga for me to be convinced. Are K-League's angles inferior than La Liga or Serie A though? They seem pretty close to me.

    Also, how do you justify investment via TV coverage in an industry that doesn't make any money?
     
  7. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    It doesn't matter if kids relate to it, as long as it makes money. The K-League doesn't even understand its core customer base. Should it be kids? Should be males in their 30s? Women in their 60's? What is the target consumer? Can you answer this question?

    There is no thirst from the fans. There is no demand for football in the country. Period.

    SO - now that you're dropping buzz words like "sports marketing" but I don't think you even know what "marketing" means, let alone "sports marketing" ( which is a BS term to begin with).
     
  8. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    And football is also a game sold worldwide. Your point?
     
  9. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    Of course if you're looking at instant results, it wouldn't be ideal to invest so heavily on broadcasting k-league football right now.

    as for camera angles lol yeah Primera Liga and Serie A do have more cameras than k-league games. But you see, la Liga and Serie A aren't the most popular leagues in Europe, either.
    La Liga have introduced a new rule where clubs have to place their fans directly in front of the main stand camera so that the game looks more lively.

    EPL have become very popular and now Bundesliga is also following the same model; bundesliga games were played in massive, non-football stadiums in 90s, ppl outside Germany didn't really pay attention to the league. But now with new broadcasting deal with SKY DE and building more football-specific stadiums, Bundesliga have become very popular outside Germany.
     
  10. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    Who to target? Realistically they should be targeting everyone - for k-league to succeed, it has to be the topic that everyone at work, school, home etc talks about.

    However creating young fans will def benefit for the future, kids will grow up supporting their teams, take friends and families, and take their own kids to games..
     
  11. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    Ok. LOL. So...why are you having this discussion?


    So does the MLS. Is that all you got? And do think this is really the reason why the MLS is profitable? It's because they force people to sit in front of the main camera, not behind it?

    Because of cameras?


    So how did they sell the broadcasting deal? What convinced SKY DE to buy something that wasn't popular? Cameras? Football-specific stadiums? Really?

    I've already mentioned the constraints in the KFA selling TV deals, multiple times. Did you read that?
     
  12. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    We taking about k-league here, not just football in general
     
  13. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    They should be targeting everyone. LOL. Hey man, you crack me up. But I'll bite.

    Can you describe the main demographic of the EPL? Do English women in their early 20's fall into this "everyone" category as well? If so, how much purchasing power do they have over males in their 20's?
     
  14. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    Why is the K-League different from football in general?
     
  15. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    I did. And I gave you my opinion.

    I thought this forum's where we can "discuss" our ideas? Not where you shoot down ppl for having different opinions.

    If you are looking at right now, instant results, my suggestions won't change things overnight. But it will make a huge difference in the future.

    Trust me; KBO were shit but those TV stations kept pumping out broadcasts in 90s and 2000s. ppl eventually watch them and follow them.

    And yes, SKY DE 's camera work and broadcasting skills HAVE made a big difference in the outlook of Bundesliga around the world
     
    TaegukRedDevil repped this.
  16. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    This also, is a good point you bring up.

    Korea's quite unique in a sense that there are so many "entertainment options" available; when I was in Germany, it was always football, on tv, you just look forward to going to footy games on weekends.

    Whereas in Korea I think they have more competition for that attention; also you rightly mentioned the purchasing power. In Korea women in their 20s and 30s have the greatest purchasing power.

    The most searched word relating to KBO (according to Naver) is "how to dress/look nice at baseball games" - this really sums it up IMO.

    Women like to go to these KBO games, not just to watch baseball, but to be seen, to sing, to dance and to have fun etc
     
  17. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    I shoot down idiocy, not differences in opinions. As a classic example, I think it's fcking retarted that you keep arguing with me when you JUST AGREED WITH ME.

    I don't disagree with that. But my question is HOW. How will short-term TV media coverage benefit the league in the long run? Nobody can answer that question LOL.

    LOL!!!! I don't trust you. KBO's popularity has nothing to do with TV stations. TV broadcasting deals follow increase in average attendance. There were clearly things that the individual clubs have done to change that. The TV deals came in 2011. That was the first major TV deal that the KBO has struck since the league STARTED.

    HOW???LOLOLOLOL. What is the relationship between camera angles and average attendance? Because if what you're saying is true then I think you are redefining the entire industry. All you gotta do is provide some bullshite content but with better camera angles and consumers will purchase it. As a matter of fact, if you can prove this, I'd say that this is a nobel prize winning discovery in economics.
     
  18. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    So could it be that camera angles are relevant in Germany because there was already demand in the country? Because we all know that there ain't shite to do, living in Germany? Maybe there is a relatoinship between average demand?


    I never said that Korean women in their 20's and 30's have the greatest purchasing power. As a matter of fact, when it comes to football, I would neglect any women, out of any age. They simply don't spend money. And if they don't spend money, they dead to me. Do you think they will spend money on cosmetics or a football kit. It's really simple.

    And do you think this was true in the early 2000's when there was no demand for the sport?
     
  19. AmoebaCulture

    AmoebaCulture Member+

    Nov 25, 2001
    Andromeda
    Ok man, I gotta go offline now.

    But you're not convincing me - you're making very general claims like how the target demographic for a product that doesn't sell should be the general population. This is your first error. And it's a big error.
     
  20. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    You already know the answer to your own question; culture, fans,
    LOL because you can't accept the fact and dismissing others as idiots don't make you right, my friend.

    camera angles won't magically change everything; but being able to see action from better/ different angles and being able to see replays do make huge differences to how you watch sports.

    What I have said isn't new, anyone with a half a brain that follows any sport should know that better coverage make it more interesting to watch. You know in NZ and Australia, we have options where you can press different colour buttons on your remote and you can choose which camera to watch the game from (rugby)
     
  21. bvbnz

    bvbnz New Member

    Aug 22, 2016
    Club:
    Borussia Dortmund
    No, you'll be surprised. Try watching a KBO game, there are so many women. They buy the merchandises and they also drag their bf etc

    Most men in Korea like to spend their time either with their gf or go out drinking or play at Internet cafes/shoot pool.

    Also the military services take away their time hence, they need to work part time + study more to catch up on university work. They don't have the time and money as much as women do.

    Football culture already exists in Europe. In Korea.. they need to create one. That is my point.

    Not understanding the logic behind my reasoning is YOUR big error.
     
  22. TaegukRedDevil

    Jan 30, 2014
    Club:
    Real Madrid
    Nat'l Team:
    Korea Republic
    Don't you know? Any opinion different from AmoebaCulture's is idiotic and deserves pity:

    It's pointless to argue with closed-minded people on a forum. Better to ignore and move on
     
  23. melonbarmonster

    melonbarmonster Member+

    Mar 17, 2005
    close thread.
     
    Bom23 repped this.
  24. grassandball

    grassandball Member

    Aug 27, 2015
    just because you cant quantify the effects of a variable does not mean it's a poor conclusion. visuals will always matter when its broadcasted on tv. but of course if the league is poor it won't matter whether the kleague has the best tv angles or replays because there wont be anything worthy to highlight.

    i think it boils down to this. if you have a strong league with strong players or a weak league with weak players, visuals wont matter as much. but if you are in the middle --- visuals will matter.
     
  25. chook90

    chook90 Member+

    South Korea
    Jan 2, 2015
    Al Khor, Qatar
    Club:
    FC Seoul
    Nat'l Team:
    Korea Republic
    must suck for "weak league with weak players".
     

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