Rumor: The Coming <soft> Rebrand

Discussion in 'Chicago Fire' started by Jasper_Black, Jul 23, 2018.

  1. loonixxx

    loonixxx Member+

    Chicago Red Stars
    Aug 28, 2004
    Soccer Limbo
    Club:
    Jagiellonia Bialystok SSA
    Nat'l Team:
    United States
    Yeah if this is real they can fuck right off with that. I'm not supporting that shit, even if Joey is throwing cash at everything.
     
  2. lethargytartare

    lethargytartare Member+

    Oct 2, 2000
    Magrathea, Horsehead Nebula
    Club:
    Yeovil Town FC
    Nat'l Team:
    Scotland
    Right now we're not even Oxford City, so I'd take either.
     
  3. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    Falls in line with the concept of a “soft” rebrand (name changes but star element/colors remain the same), but I can’t imagine why they’d change the “C” at all, much less to a dime store version of the Cubs logo. Personally I think it’d be fine to ditch navy for Chicago blue while they’re under the hood, but who knows what the real plan is and if this is even remotely real or not.
     
  4. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    [shudders]

    Though who here wouldn't be surprised to see a broadcast deal on the new Cubs Sinclair broadcasting station. [shudders again].
     
    xtomx and wolvesfirehope repped this.
  5. wolvesfirehope

    Chicago Fire, Detroit City FC, Swansea City, Chicago Red Stars, Edgewater Castle
    United States
    Apr 6, 2018
    yikes, where is the puke emoji when you need it?
     
  6. moleman

    moleman Member

    Jan 7, 2017
    The more I think about it, the harder it is to believe this rumor of a rebrand is true. If it were, why did they go through all the trouble to do the “Fire on the Mile” pop up shop and jersey reveal party?
     
  7. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    I wouldn't too much thought into it other than a nice thing JM did for team publicity. Wouldn't take any effort to launch "City on the Mile" next year.

    Hell, he could have seen dismal sales figures from it and said "OK, no one in this city actually cares about this brand. Let's blow it up and start over."
     
    moleman repped this.
  8. chiladd

    chiladd Member+

    Mar 21, 1999
    Chicago
    Club:
    Chicago Fire
    I've considered the Chicago City name could be "phone chain"confusion.
    you know
    " tell your mother hello "
    turns into
    "grandma is a hoe" .

    Chicago Municipal could be turned into Chicago City in someone's mind and then passed around.

    Rahm is buddies with Mansueto supposedly , and aldermen have been known to change their minds post election.




     
    willydonc repped this.
  9. Especially the lame ducks. There's a lot of them this term.
     
  10. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    If that "leak" was somehow not fake (which I doubt), they could actually make it not suck by keeping it closer to the secondary logo that the Fire have been using more and more lately that pulls from the original badge.
    FireEdit.png D3MDlD3X4AEKM8W.jpg

    (pretend it says "Fire" instead of City.)
     
  11. firefan2001

    firefan2001 Member+

    Dec 27, 2000
    Oswego, Illinois
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    So it would go from Chicago Fire Soccer Club to Chicago Fire Football Club.o_O
     
  12. Fanaddict

    Fanaddict Member+

    Mar 9, 2000
    streamwood IL USA
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    We will have to see whether there is any truth to this rumor or not. Funny none of the media picked up on this at all not that they don't usually ignore the fire anyway.
     
    xtomx repped this.
  13. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    yeah that'd need to be fixed too..
     
  14. CMeszt

    CMeszt Member+

    Farewell Sweet Prince
    Jan 9, 2004
    Gentrification's Apex.
    Club:
    Philadelphia Union
    The Athletic (Tenorito) said he confirmed the rumors and The Sun Times has a story up already too based on Tenorito's report.
     
  15. bunge

    bunge BigSoccer Supporter

    Oct 24, 2000
    FOIAs are flying around Bridgeview.
     
  16. Sting111

    Sting111 Member+

    Jan 17, 2011
    Club:
    Chicago Fire
    YOU MANIACS! YOU BLEW IT UP!


    Best lines ever to end a movie.
     
    Jiggly_333 and moleman repped this.
  17. bunge

    bunge BigSoccer Supporter

    Oct 24, 2000
    Was that by any chance Sir Alec Guinness?
     
  18. Sting111

    Sting111 Member+

    Jan 17, 2011
    Club:
    Chicago Fire
    The original Planet of the Apes movie. That scene freaked me out as a kid.
     
    krolpolski repped this.
  19. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    I thought about filing one again, but I can wait for an actual announcement, if there is an announcement.
     
  20. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    Uh, FWIW, I just googled "Chicago Fire" aaaaand, it's completely different than it was two days ago.

    The side banner is for the soccer club and the Google-made info tab is at the top.

    The first actual result is still the TV show, but the Fire site is there too.

    Some work being done behind the scenes?
     
    Jiggly_333, GHjelm and bunge repped this.
  21. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    Did you google it from a different browser or machine? I'm on my work laptop now, but I sync everything from Google Chrome across all machines. When I google Chicago Fire from Chrome, which knows me and has my synced info, only info about the team shows up in the top tab (scores/schedule) and side bar (wiki info), nothing about the show.

    Same laptop, but when I google from Firefox, which I'm not signed into and have not googled from before, I get nothing but the show, top tab and sidebar, and the only mention of the club is in the last of three embedded tweets after the first search results (the show on the NBC site), the first two of which are for the show.

    Basically, I doubt there's anything going on behind the scenes so much as I suspect your browser(s) are learning from your browsing habits that you don't give a rip about the show.
     
  22. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    No, same one. And my search history has surely outed me as a soccer guy since the days of AltaVista and Ask Jeeves.

    That being said, I have no idea how any of this back-end analytics stuff works, perhaps you're right.
     
    skinut repped this.
  23. firefan2001

    firefan2001 Member+

    Dec 27, 2000
    Oswego, Illinois
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    So if this happens. Does Hauptman, NRod and Pauno make the move with the team?

    No, No, and No

    Joe buys out Hauptman, Joe hires Peter Wilt as the new GM/President and Peter Wilt goes and gets Bob Bradley back to coach the team.

    #ChicagoFire2020
    #HauptmanOut
    #NRodOut
    #PaunoOut
    #PeterWilt
    #BobBradley
     
  24. skinut

    skinut Moderator
    Staff Member

    Jun 25, 2000
    Castle Pines, CO (or often elsewhere on earth)
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    I'll have what he's having. . .
     
    Downloaf, Joe in CO, xtomx and 1 other person repped this.
  25. lethargytartare

    lethargytartare Member+

    Oct 2, 2000
    Magrathea, Horsehead Nebula
    Club:
    Yeovil Town FC
    Nat'l Team:
    Scotland
    me too
     
    Downloaf, xtomx and firefan2001 repped this.

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