The Chivas USA Rebrand Thread

Discussion in 'MLS: Commissioner - You be The Don' started by Knave, Feb 20, 2014.

  1. Darkwing McQuack

    Darkwing McQuack BigSoccer Supporter

    Nov 11, 2011
    Morrisville, PA
    Club:
    Philadelphia Union
    Nat'l Team:
    United States
    Anyone hear about Chivas playing under that name again next year? Apparently someone on reddit heard this on Republica Deportiva. Wanted to know if there's any weight to it. Would suck if they're stuck as Chivas for another year.
     
  2. Kot Matroskin

    Kot Matroskin Member+

    Aug 10, 2007
    SF Bay Area
    If they don't get a buyer, why would you even expect the name to change?

    They are going to let the new owner pick the name. It would be daft to change it now and then have to change it again in a year.
     
  3. Knave

    Knave Member+

    May 25, 1999
    Because MLS doesn't have rights to the name after this season.
     
  4. Kot Matroskin

    Kot Matroskin Member+

    Aug 10, 2007
    SF Bay Area
    Ah, interesting, thank you, I was not aware of that. That's not a good position to be in and MLS screwed up letting that happen. In that case, I think they would be wise to try to negotiate another year or however long it will take to transition to the new owner.

    CD TBD, anyone?
     
  5. scott47a

    scott47a Member+

    Seattle Sounders FC; Arsenal FC
    Feb 6, 2007
    Austin, Texas
    Club:
    Seattle Sounders
    Nat'l Team:
    United States
    Plus they sold this weekend's game as the last classico. The name is changing. Here's hoping the league is smart about it.
     
  6. blacksun

    blacksun Member+

    Mar 30, 2006
    Seoul, Korea
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Have we ever actually seen that explicitly stated? The only quotes I have ever seen refer to the rights to use the name "on a transitional basis".
     
  7. tbitm

    tbitm Member

    Sep 20, 2012
    Club:
    Orlando City SC
    Maybe a stupid question especially since i haven't followed this that closely, but do they have to play on next season? IMO we would be better off having a 20 team league for a couple seasons, let the air clear, wait to find the right owner committed to build them a stadium and bring them in 2017 with Atlanta.
     
  8. Bubba1971

    Bubba1971 Member+

    Nov 12, 2010
    Los Angeles
    Nat'l Team:
    United States
    As has been discussed before, it isn't nearly that easy. There are players under contract with MLS, an academy program, etc. To liquidate all that and recreate it would be a vast undertaking.
     
    edwardgr, matbluvenger and tbitm repped this.
  9. athletics68

    athletics68 Member+

    Dec 12, 2006
    San Diego & San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    It's not really that vast of an undertaking. Nor is it something that MLS isn't experienced with doing previously. No the logistics of liquidating Chivas won't be what keeps them playing in 2015 if the sale doesn't go forward. It's more likely the simple fact that it makes MLS look bush league to be liquidating a team for the second time in as many decades that would keep them from doing so if they can't arrange something else for Chivas before opening day 2015 (either in LA or elsewhere). If the league has the money to keep them afloat sans owner then that is what the league will do at least for the short term (which includes 2015) as the loss of prestige from having to fold a team will be too much and could potentially be a stumbling block to their otherwise meteoric rise as a league since the dark days back in the early 2000's.
     
    Libero4 repped this.
  10. Bubba1971

    Bubba1971 Member+

    Nov 12, 2010
    Los Angeles
    Nat'l Team:
    United States
    Back when Miami and Tampa folded there wasn't much to them. They had minimal FOs, no academy programs, and their total payrolls were around $1M. They also were worth squat, so they weren't worth selling. If MLS sells CUSA this year if whoever buys them pays the full price of an expansion club they're going to want to start making money right away, otherwise they'll be losing about $5M in opportunity cost alone. There would be a TON of costs associated with stop-start that weren't there back when contraction happened.

    That said, I don't disagree with you that image is a major, if not THE, major concern when it comes to this. All things considered, it just isn't going to happen.
     
    Elninho repped this.
  11. SoccerPrime

    SoccerPrime Moderator
    Staff Member

    All of them
    Apr 14, 2003
    Club:
    Real Salt Lake
    Nat'l Team:
    United States
    Could they just call them LA FC for a year? The whole last Classico is what thru me for a loop on Chivas being Chivas next year. Why so blatantly lie?
     
  12. athletics68

    athletics68 Member+

    Dec 12, 2006
    San Diego & San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    How did it throw you for a loop? They won't be Chivas USA in 2015. The Clasico is between Chivas USA and the Galaxy. No Chivas USA, no Clasico.

    Now they may create a new "rivalry" between the teams and sell off the name to another company like they did with Honda, but it'll be something new and equally contrived.
     
  13. USFootiefan1980

    LAFC
    United States
    Aug 19, 2005
    Club:
    --other--
    Nat'l Team:
    United States
    http://www.thegoatparade.com/2014/9...-but-what-can-you-believe-republica-deportiva
     
  14. AlbertCamus

    AlbertCamus Member+

    Colorado Rapids
    Sep 2, 2005
    Colorado, USA
    Club:
    Colorado Rapids
    Sierra Mist FC
     
    KCbus repped this.
  15. athletics68

    athletics68 Member+

    Dec 12, 2006
    San Diego & San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    One unconfirmed and unrepeated Spanish language broadcast does not even a rumor make. Even Garber isn't referring to them as Chivas anymore. The Chivas name dies 26 October after the final whistle as that's when the league's license also expires based on the terms of the sale. They'll have a new name next year.
     
  16. OC United

    OC United New Member

    Aug 25, 2014
    Club:
    CD Chivas USA
    As I was driving home today I heard on ESPN Deportes Radio that sources indicate that Chivas USA would be given another year with that name while they get everything set up for the re brand. It was super brief because they only mentioned Chivas USA cause they were talking about Cubo's debut with the Mexican national team but yea....hope these random rumors are not true
     
  17. athletics68

    athletics68 Member+

    Dec 12, 2006
    San Diego & San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    God help them if that is true. Another lame duck year and you'd not have to worry about finding them a new stadium. You could fit the entire crowd around the sideline of a city park field.
     
  18. davidrpaige

    davidrpaige Member

    May 17, 2008
    Washington, DC
    Club:
    DC United
    Nat'l Team:
    Germany
    No way in hell. Vergara is out and with it the Chivas brand. It just won't happen. There is absolutely zero incentive for Vergara to allow the team to carry his team's name. He also took with him the two brands he was contemplating, Los Angeles FC and Los Angeles SC he has under trademark security, before he was forced to sell.

    They'll name it MLS LA if they need to, but it will not be Chivas USA.
     
  19. SoccerPrime

    SoccerPrime Moderator
    Staff Member

    All of them
    Apr 14, 2003
    Club:
    Real Salt Lake
    Nat'l Team:
    United States
    "Only Sith deal in absolutes"
     
  20. davidrpaige

    davidrpaige Member

    May 17, 2008
    Washington, DC
    Club:
    DC United
    Nat'l Team:
    Germany
    Then FC Sith will be the rebrand.
     
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  21. Knave

    Knave Member+

    May 25, 1999
    [​IMG]
    FC Absolut USA
     
  22. sitruc

    sitruc Member+

    Jul 25, 2006
    Virginia
    I might kinda sorta know two of those VICA people (one more than the other).
     
  23. BHTC Mike

    BHTC Mike Member+

    Apr 12, 2006
    Burlington, ON
    Club:
    Toronto FC
    Nat'l Team:
    Canada
    I'm a TFC supporter and appreciate the three points but, honestly, Chivas don't need a rebrand; they need a pulse.
     
  24. bremen24

    bremen24 Member

    Jul 12, 2014
    Club:
    Philadelphia Union
    They need an owner, they need certainty.

    Right now they don't have a future, which means there is no interest in the present. If people know it will be staying around they're far more likely to stay around.

    I really hate the idea of a hiatus if you can't tell.
     
  25. holly nichole music

    May 3, 2012
    Club:
    Real Salt Lake
    Hiatus is what will save LA2 There is no time to start up anywhere acceptable to MLS for 2015. It's not as good an option as moving them to. Sac for 2015. But hiatus is still better than being dead man walking. That's how they would be perceived as Chivas or a generic league run team playing in Carson again in 2015
     

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