On Thursday afternoon, I journeyed to the print shop. I required an A3 colour print of a landscape poster I had designed. “One A3 colour print of the psd document entitled ‘Poster Nine’, please,” as I handed over the flashdisk to the employee – one who has worked in the very same shop for at least 2 years now. She looked puzzled as the machine emitted the white A3 page, with a small copy of the poster, taking up just a third of the page, in portrait. She repeated the process. Same Result. Bordering on insanity now. And so I say, and point, and direct, as I peer around the computer monitor, “You need to go to Page Setup, and choose ‘landscape’.” “But it needs to fit the whole page,” she answers. “Yes, I know. First push ‘OK’ under Page Setup, and then click ‘Scale to Fit Media’,” I said. She returns from the machine. I get what I want. Eventually. The cost: -R10 download fee to stick the flashdisk into the computer. -R15 print fee. -Total: R25. The same product can be obtained at University for R1,90. AND I CONCLUDE: One finds oneself commonly criticising others throughout the day. Generally, this criticism is unwarranted, as it usually falls into a clash of subjective perspective and point of view – of which, one can never say is wrong or right. HOWEVER, a certain level of competence is required in one’s field of work. A level of pride is required to. Why do I, the customer, need to tell the employee, who has held the same simple job for at least 2 years, how to carry out the simplest of tasks? In such an extended period of time, not only is competence required, but specialisation is expected. A line of work holds a set of conventional standards. A lack of attempt at specialisation is slothful. For one, in this field of work, not to be able to meet standards is inexcusable. Strong criticism of such an employee is therefore solidly vindicated.