Pele during his NASL days and the origin of 'Jogo Bonito' for his book, Why Soccer Matters. Don't know where to put this, so I'll just put it here. ...I felt like half of my responsibilities were on the field as a player and the rest were off the field as a kind of professor and ambassador of soccer. It was during those weeks that I coined a phrase that would follow me around for the rest of my life. The American reporters were always asking questions about 'soccer.' This word was strange to me at first since I always known the sport, even in English, as 'football.' In order to distinguish between what I played and American football, which I found a bit dull and brutal, and punctuated by too many pauses, I said that the sport that I played was a jogo bonito, a beautiful game. The phrase stuck and has been used to describe soccer around the world ever since.