I agree with you that lots of money is being thrown around and a lot of people are being involved in Indian football. But I feel that these people can do a lot better. For one thing, the ISL is simply a disgrace. It is one of the worst examples of capitalist exploitation, with celebrities, politicians and businesses all playing their hands with their own interests in mind. Sure, they may wax lyrical about "youth development" to appease the genuine football fans every once in a while, but really... And India should push for more matches against ASEAN and CAFF nations, but what's stopping them? They can't blame SAFF for this. The SAFF Championship is organised by WSG group, where over 90% are represented by businesses and media conglomerates based in India. As a result, India has an inordinate amount of power within SAFF, and have forced one in every two SAFF Championship tournaments to be hosted in India and almost completely alienated Pakistan. I think AIFF needs to get their head straight and realize that these businesses do not have the best interest of Indian (or indeed, SAFF) football in mind. India would do better by encouraging small, community-based clubs like Eibar (Spain) and Crewe Alexendra (England) to encourage development of young talent and fanbases within a sustainable model. Trust me, one of the major reasons football here in Maldives stalled in the last 10 years is due to politicians, most of whom are rich business owners, decided to take charge of our most traditional football teams. They splashed a lot of cash for a couple of years, got bored and left the clubs in severe debt. As a result, as recently as 2012, there were clubs in the top tier who were not able to pay their players and coaching staff and this discouraged younger people from taking up football as a profession.