No, my position is that when you sell something, the person buying it has a plan for making more money than they paid for the product. What the hell do you think NBC is doing? Giving to charity? No, they invested 167 million to purchase broadcast rights. Then, they invested millions in a studio, a marketing campaign, and set up time slots to showcase EPL games. In fact, they've gone so all-in with the EPL that you can watch more EPL games with NBC in the USA (because they also offer an extra EPL package in addition to their primetime programming) than you can with Sky or BT Sport. Is SUM underpaying for USSF rights? Perhaps. I don't know what their deal is. The fact that I don't know what their deal is, means that the rights to the USSF might be worth anything from 30 million (in which case SUM is paying fair value) to 300 million (in which case SUM is vastly under-paying). Maybe only the WC/WWC rights are what SUM would like to have, and they don't care about the Gold Cup, or SheBelieves, or whatever. Maybe SUM values the venues and branding and merchandising more than the 0.2 ratings that English-language broadcasts get. Maybe SUM doesn't care about the USSF whatsoever, and they just want to be able to control USSF branding in order to continue to market the massive Mexican fanbase and hold partido moleros. I don't know. And until we see hard numbers on what things are actually worth, like if there's a bidding process next time, or if they itemize the value of the USMNT/USWNT/NWSL TV/sponsorship/marketing deals, then we won't know.