The jersey will be generically boring and same with the logo. Being able to recognize the jersey in a video game or from afar on a tv at a bar is really smart design. Having a logo with a silhouette that is identifiable is really smart business. Both of these aspects will be missed and the Anglophile take over of US soccer will continue. Yay white supremacy. :/
By the way, what do you do with the Kool Aid? Mix it with Hamm's (the beer refreshing)? Snort it? Inquiring minds want to know.
Make coolaid with it. But in all seriousness I had the idea to make it with Hamm's like a week ago for some reason. Came to my senses later.
All of this. Though at least with navy the team's main color will match the stadium's seats for the first time. So that's something.
All these interviews with Mansueto have me pretty excited, it seems like he really gets it. Not in a stupid rah-rah fake fan-speak sort of a way, nor in a poseur soccer culture mad libs sort of way, but in a "I understand what the product is here, and see the potential for upfront investment to pay out massively over the long term" sort of way. Maybe he's lying his behind off and is going to start trying to steal public funds to build a 20k yuppie corporate minor league palace like so many other MLS groups have, but the size of the check he wrote to get out of Bridgeview indicates he sees a bigger endgame than that.
Not that either of us really know, but I had the opposite reaction. My first thought was that Hauptman said very similar things in 2007. My second thought was that his answers are perfectly constructed and repeated nearly verbatim across multiple interviews. That makes it feel less genuine, as if a consultant had him memorize it. I’m not dumping on the guy really! He says he loves the Fire name? Great, make it the name of the team. He says he loves our history and passionate fan base? Great ,make sure that tradition and passion don’t disappear with a navy jersey and altered logo. That 60 million check to Bridgeview speaks volumes, but there is a lot more that needs to be done and I’ll cheer him all the way as he’s doing it, but not before.
It's not just the 65.5 million buy out, it's that and the 400 million he paid for the team. That's almost 1/2 a billion, yeah BILLION dollars (not including SF rent/possible SSS). If he's going to go the Hautpman route he's going to lose big time. Oh Andi only paid 35 million, yeah a lot of money, but not close to what Joe has spent so far.
A good first start for me would be for Mansueto to change the RoF process back to the way it was originally set up.
I respect his vision and am happy to hear that he’s aiming high / looking to make Chicago a soccer town like Seattle or Atlanta. https://news.wttw.com/2019/09/19/will-new-owner-joe-mansueto-light-chicago-fire-we-ask-him In terms of the rebrand, I won’t be a broken record. I think half measures are exactly that. You either leave it as is (red team called the Fire with the same badge) or start from scratch and build something new.
And I personally thought it was stupid how they changed their badge to a nondescript shield and updated their colors to look like Real Madrid. Too afraid to be American but also too afraid to go full Europoser. I think a team called the Fire who wear navy blue is stupid. Either embrace the identity or don’t, but don’t tell me you can have it both ways.
I still think the original shield was better. I still say this even though my Galaxy hatred is still pure and everlasting.
The new Galaxy brand: 1. looks good 2. didn't really replace anything that had stabilized into tradition 3. replaced something that didn't look good, and was quite dated They easily cleared a low bar. The Fire iconography is much better and much more rooted, so it would be a much much higher bar for any significant changes.
If I had my way, they wouldn’t change anything. That being said, many teams, even famous teams like Arsenal and PSG have updated their logos, so it’s not unprecedented. If they went that route, which I don’t advise, but if they did, I liked the two crossed fire axes with the red star above them that was used as a secondary logo a few years back. Maybe put that on top of the existing Maltese cross to maintain the existing iconography? Just spitballing.
I don’t disagree it looked bad, but it was theirs and recognizable. How many teams play in yellow and teal? I think that the current badge is perfect for a team called the Fire. I guess you could rebrand the badge with two crossed axes instead, but everyone will say we are just ripping off West Ham’s badge.
There's obviously ways to do it right, but there's also much more ways to get it wrong. I know that we all still love Mansueto because he hasn't done anything wrong yet, but this is the sort of thing that you don't just trust anyone on. Hopefully it isn't too much; but then again any change will be met with resistance, I think, even if it's the right kind of changes.
At least one too many. Those are terrible colors. Oh, and wasn't it "juniper" and yellow? A young Chris Armas! Really, every one of these "originals" (other than the DC United jersey) was awful, awful, awful. Recognizable is not ALWAYS a good thing. Makes my eyes bleed. Yep.