I was pleasantly surprised on this morning's flight to see that Jet Blue now carries Setanta and GolTV. I will be sending them a "thank you". It makes sense for airlines to include some soccer tv channels if they want to entertain foreign travelers flying in the USA. I doubt they added the channels for us few domestic soccer fans.
According to their website, "Setanta Sports is only shown on Saturdays." http://www.jetblue.com/about/whyyoulllike/directv/guide/TribuneTVFront/ Is their site outdated? If it is, I wonder how much of that channel listing is untrue now.