Watching the Newcastle v. Boro match on FSC today, I noticed that several of the revolving ad boards on either side of midfield had ads for Fox Soccer Channel. At first, I thought it was pretty cool, but then I got to wondering why would FSC take a sign board on a game in England. a) If you see the board while watching the game in the USA, you are watching on FSC. b) If you see the board while watching highlights of the game in the USA, you are almost certainly watching the highlights on FSC. c) If you are watching the game or highlights outside the USA, you don't have access to FSC on your satellite system anyway. I imagine that's pretty expensive real estate. What's the point? Who are they trying to reach with these ads?