I have no idea why they want me to see the sausage being made in marketing. I don't think most consumers want to see the nuts and bolts of how they are sold on things, because it makes them feel like psychological/business subjects rather than empowered consumers making choices. And I feel like this is only grist for criticism in the sense that we don't like seeing it but once we can, we can beef about the attitudes and methods with which it's done. How many of us would be Yay Marketing if it was done better, though? I mean, imagine if Kroger blogged about the process by which they decided to give more money off for fuel points on summer weekends. Right now all I know is cheap gas. But if they're blogging about how they can cut margins and actually get closer to equilibrium and make more money, by selling that cheaper gas, they've taken the good thing and sullied it. I don't want to see my puppet strings. The sausage machine should be behind closed doors for the good of both sides. Personally I feel like the marketing and presentation is rather tepid for a team where if business is first and you want to maximize revenue, that should be a focus. Instead it feels like the marketing is as cheap and rote as the roster has been. Act like you give a shit and hire some artsy creatives as opposed to all MBA types.
I think it would be of some value to me if they paid me to sit in the heat for 5 hours on Pride Night, not actually buy a ticket One @HoustonDash ticket, two #ForeverOrange matches. Best. Value. Ever! https://t.co/zBYmmIDbx7— Brett Zalaski (@bzalaski) June 26, 2017
There's a classic Dennis Miller routine from the 80s where he talks about Kmart merchandise and the Blue Light special and he says "folks, two of s**t is still s**t, if they really wanted to f**k you they'd give you three of the things" Please excuse my earlier tweet. The @HoustonDash match ticket this week is more like THREE tickets for the price of #DashOn! https://t.co/s6T1D1BVmm— Brett Zalaski (@bzalaski) June 26, 2017
Gee, confusion on a Dynamo promotion? Naw This was posted five days ago with the warning that it was ending soon. We apologize for any confusion, but we are not actively promoting.— Houston Dynamo FC (@HoustonDynamo) June 28, 2017
At some point if you continue to use the word "awesome" to describe numerous events of the same kind, the bar or threshold to induce "awe" would seemingly have to be raised because as "awe" becomes more common, each additional event doesn't create the same amount of "awe" Tonight's going to be awesome...let's get 3 pts, too! #ForeverOrange https://t.co/yF75ld8rO6— Brett Zalaski (@bzalaski) July 5, 2017
After 11 seasons then dropping tickets, I guess I missed out on the STH plaque substitute Awesome event for the original @HoustonDynamo season ticket members with the players from the championship squads! #ForeverOrange pic.twitter.com/fEHReyExgy— Brett Zalaski (@bzalaski) July 5, 2017
Just got sent this from FC Dallas, based on the fact I bought away game tickets to the last game. Thought you all might be interested or want to voice your opinion on how the supporter section was treated at the away game: As part of a league-wide survey, we’d like to hear from you! Please take a few minutes to click HERE for a brief survey and you’ll have the chance to be entered to win an FC Dallas team-signed ball and an FC Dallas VIP Game Experience for four (4) people to an upcoming game. Please note, all responses will be held in complete confidentiality and are only intended for internal use. Link: https://fcdallas.turnkeysurveyor.com/se/705E3ED25C333903 We again thank you for your participation and assistance! Sincerely, FC Dallas Research Team
Seems like the Dynamo FO is at least consistent, carrying on the tradition of piss-poor communication to their customers Well they sure should...let me look into what on earth happened! Sorry guys!— Brett Zalaski (@bzalaski) July 6, 2017
Holy crap, they even failed to contact the guy who has turned into the orange version of the Kool-Aid man I wondered where you guys were, James and Andy. I had to contact my rep, I had been left off too.— Web 🕸 Tilton ☮️ (@webtilton) July 6, 2017
Whatever happened to that marketing deal with the hip hop people. Hondurynamo National Team has a "home game" less than a week off. Fastball right in the wheelhouse. Why are they not upping the July 11 pimping?
The Roc Nation deal was reported as being more for the jersey sponsorship and presumably some concert stuff. SuperSales Man was pumping the Gold Cup stuff months ago, its clear the Hondurans on the Dynamo aren't bumping MLS game ticket sales
now we definitely know that all of the people not in their seats are at the South End, all 5-6,000 of the estimated no-shows eating 2-foot long Columbian hot dogs http://www.alsd.com/content/east-ordinary
Wait, I thought they were buying Taste of EaDo People are not buying the logo...they are buying you! - Steve Nudelberg #ssbc17 pic.twitter.com/hXffSDtwvz— Brett Zalaski (@bzalaski) July 10, 2017
Honestly with as much training as the sales' team does you would think the stadium would be sold out every game.
The game should sell itself, win or lose. This is not a pro sports friendly city besides the gridiron.
Ah, so that explains the poor customer service on callbacks YOU are in control of who you want to have your sales conversations with!- Mary Lou Tyler #ssbc17 pic.twitter.com/GyeE9Ehflj— Brett Zalaski (@bzalaski) July 10, 2017 It's seems apparent when setting the marketing/sales investment for 2017 a decision was made: "Boiler Room over Billboards"
Correction: "this is not a championship contending friendly city besides the gridiron." Like other southern cities, this is a bandwagon city. Watch as baseball nears the playoffs, suddenly everyone will be an Astros fan.
This is awesome, the organization patting itself on the back for winning a mural award for an orange brick wall - what innovation!!!!! 🔶🔸🔶🔸🔶@BBVACompassStdm's "Bright Orange Brick Wall" gets recognition in Houston Mural Guide: https://t.co/XaM7eLQ7N5 #ForeverOrange pic.twitter.com/pKijEgSqLw— Houston Dynamo FC (@HoustonDynamo) July 10, 2017
Well, considering the stadium probably was about half-full between no-shows and tickets unsold, nice insult to the fan base 882772224595374083 is not a valid tweet id
Actually, this guy's twitter feed is full of insights into the team sales strategy: What do you mean? https://t.co/drCkFQ5743— Brett Zalaski (@bzalaski) July 6, 2016