I was contemplating the financial requirements to run the CPL and I keep coming to the conclusion that the league won't be viable unless they can get a TV contract for significant money from a network. I found some 3-year-old data that placed Canadian Markets next to their US counterparts to see how they matched up. These are the top 25 markets in Canada with their NA ranking and equivalent-sized US DMA. Note these are not Census areas, but grouped the way networks would market to advertisers. 4. Toronto-Hamilton (Philadephia, PA) 12. Montreal (Phoenix, AZ) 22. Vancouver-Victoria (Sacramento-Stockton-Modesto, CA) 43. Kitchener-London (Austin, TX) 51. Edmonton (Alberquerque-Santa Fe, NM) 53. Calgary (Jacksonville, FL) 60. Ottawa-Gatineau (Buffalo), NY 78. Quebec City (Tuscon-Sierra Vista, AZ) 87. Winnipeg (Rochester, NY) 112. East Central Ontario (Evansville, IN) 122. Halifax (Ft. Wayne, IN) 128. Saint John-Moncton (Fargo-Valley City, ND) 137. Sherbrooke (Lafayette, LA) 143. Sudbury-Timmins-North Bay-Sault Ste Marie (Amarillo, TX) 147. Barrie (Chico-Redding, CA) 149. St John's-Cornerbrook (Wausau-Rhinelander, WI) 171. Saskatoon (Panama City, FL) 173. Prince George-Kamloops (Terre Haute, IN) 177. Kelowna (Wheeling-Stuebenville, OH/WV) 178. Regina-Moose Jaw (Bluefield-Beckley-Oak Hill, WV) 185. Trois-Rivieres (Idaho Falls-Focatillo, ID) 191. Saguenay (Yuma-El Centro, AZ/CA) 203. Rimouski-Matane-Sept Iles (Alexandria, LA) 220. Thunder Bay (Casper-Riverton, WY) So just looking at this list and how it compares to the US, it looks like the CPL will have an uphill climb to get TV networks to look past advertising revenue when negotiating a contract. When MLS had captured 9 of the top 10 US TV Markets and about 30% of the households, they were able to get a $30 million TV contract . The top 10 TV markets in Canada account for 72% of the Canadian TV viewing households. Would it be possible for the CPL to negotiate a $7-8 million TV deal to help offset the financial burdens to the clubs? How would that help make the league more viable long-term?